Head of Social Commerce (TikTok Livestreaming)

Position Overview:

The Head of Social Commerce will take full responsibility for leading Crea’s TikTok channel and driving growth across Social Commerce in Thailand. This role will be accountable for P&L performance, client engagement, and category growth, while building strong partnerships with TikTok and local brands. The leader will also scale Crea’s end-to-end service offering across livestreaming, affiliate, videos, and marketing services, positioning the company as a key social commerce enabler in the market.

Responsibilities:

1. TikTok Partnership & Platform Growth

• Lead the end-to-end management of Crea’s TikTok business, ensuring Crea is positioned as top enable partner.
• Understand TikTok's growth strategies & focus in the market
• Able to build offerings that align with TikTok directions and maximize their incentive/support schemes (e.g. content production, GMV max, etc.)

2. Category & Business Performance

• Develop and implement category growth strategies across Beauty, Fashion and FMCG/Mom & Baby.
• Collaborate with the BD team to tailor solutions for new and existing clients, upselling full-funnel services.
• P&L management for all services (Livestreaming, Affiliate, Videos, Marketing)
• Monitor category performance, consumer insights, and competitor benchmarks to continuously adapt strategies.

3. P&L & Operational Management

• Take full P&L responsibility for the Social Commerce business in Thailand.
• Build annual and quarterly business plans, including KPIs and OKRs and monitor the progress.
• Ensure operational excellence in livestream execution, affiliate management, content production, video and KOL/KOC engagement.
• Optimize resource allocation and process efficiency to balance cost control with growth.

4. Leadership & Team Development

• Build, mentor, and scale a high-performing Social Commerce team, including functions in partnerships, operations, and client success.
• Define clear KPIs and performance metrics for all team members.
• Create a strong culture of execution, innovation, and accountability.

Requirements:

• Thai local, with deep understanding of TikTok Thailand, local brands, and consumer dynamics.
• English skill is a must.
• Expertise in Beauty, Fashion, and FMCG categories is highly valued.
• Experience in Social Commerce/TikTok is a must (not necessarily from TikTok itself, but proven expertise in building and scaling business on TikTok).
• Proven success in growing market share, acquiring brands, and leading category expansion.
• Track record of building and scaling full-funnel marketing solutions for brands.
• Exceptional leadership, negotiation, and stakeholder management skills.
• Data-driven mindset with experience in P&L management, performance metrics, and campaign ROI analysis.

What We Offer:

• Career development opportunities within a leading eCommerce company.
• Benefits packages include Health, Life, Dental insurance
• Hybrid working environment (One day a week Work-from-Home)
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.