Creative Strategist (German Native)

Creative Strategist
Location: Amsterdam
Languages: German (native) + English
Type: Full-time

• Own end-to-end creative strategy for paid social (Meta, TikTok, YouTube) — from insight to brief to iteration

• Translate audience research, customer reviews, competitor teardowns, and performance data into testable creative angles, hooks, and concepts

• Write clear, hook-first briefs that creators, editors, UGC partners, and in-house designers can execute against

• Run a structured testing cadence: hypothesis → concept → ship → read results → iterate. Weekly, not monthly

• Identify winning angles and scale them across formats — static, UGC, founder-led, VSL, and motion

• Stay closely connected to the German consumer: their tone, cultural references, and what actually stops the scroll

• Maintain and evolve Creative Clicks' brand narrative and tone of voice across channels

• Collaborate cross-functionally with Performance, Brand, Product, and external creators or agencies

• 2+ years in a creative strategist role at a B2C scale-up, DTC/e-com brand, or performance creative agency

• A demonstrable track record of creative concepts that moved performance metrics — bring examples: hooks, ads, before/after ROAS or CTR

• Native-level German and full professional fluency in English — you can brief, present, and write copy in both

• Deep fluency in Meta and TikTok ad ecosystems — formats, what works, and why it works

• A strong point of view on creative: you can defend a hook, kill a weak concept, and push back when needed

• Comfortable with creative volume — this role ships dozens of concepts a month, not a handful

• Ownership mindset: you write the briefs, you don't wait for them

• Experience directing UGC creators, editors, or freelance producers

• Background in content strategy, editorial planning, or brand tracking

• Familiarity with CapCut or Premiere at a working level

• Startup or scale-up background