Cscgeneration 21mo ago

Paid Search Manager

Cottonwood HeightsFull Timemid

OtherPaid Search Manager

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Quick Summary

Requirements Summary

You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.

Technical Tools

OtherPaid Search Manager

At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience,

Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping)

Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts.

Manage and optimize monthly budgets, identifying opportunities to reallocate spend

Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality.

Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions.

Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently.

Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact.

4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC.
Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models.
Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency
Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools.
Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks.
Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders.

Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs).
Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency.
Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals.
Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required).

What We Offer

~1 min read

✓Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.

✓AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.

✓Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.

✓Competitive benefits:  Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies

✓📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.

✓🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.

✓💬 Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.

✓📩 Step 4: Offer. We’ll move fast for the right candidate.