Marketing Communications Professional III

Job Title

Marketing Communications Professional III

Classification

Marketing Communications Professional III

Auto Req. ID

561428

Salary Range

Classification Range $5,877 - $8,561 per month

(Hiring range depending on qualifications, not anticipated to exceed $5,877 - $7,219 per month)

Work Schedule

Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.                                          

Why CSUF

California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility.

Department

The Athletics department at Cal State Fullerton strives to provide an intercollegiate athletics program that is an integral part of the total educational experience at Cal State Fullerton (CSUF), and fits within the overall mission of the University. We seek an exceptional individual to join our team as the Marketing Communications Professional III. The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Duties and Responsibilities

Under general direction of the Senior Associate Athletics Director, the Marketing Communications Professional III is responsible for developing overall marketing, content creation, promotions, fan experience, and ticketing plans for the entire Athletics department. Assist with preparation of season marketing and communications plan, content, advertising, social media outreach, and video messaging to enhance the intercollegiate athletic events experience. Create ticket plans, season and individual tickets, special promotions, and group tickets. Coordinate grassroots marketing plan by overseeing and utilizing "Street Team” in reaching out to youth sports, youth organizations local city events, group nights, and ticketed events. Assist with overseeing other marketing team members, student employees, volunteers, and other key event personnel. Provide assistance with the budgetary process for marketing and fan experience areas. Perform other duties as assigned.

Essential Qualifications

Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities. Projects involve the execution of public affairs, media relations, publications, and marketing programs. The work is more complex, broader in scope and has significant impact on the success of the project or program. Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives. Work is focused on ensuring alignment with overall objectives. Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions. Often accountable for smaller programs/projects or a major portion of a larger program/project. Oversees complex projects and initiatives to promote the university’s brand image and reputation. In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures. Decision-making is based on marketing and communication best practices, standards, and guidelines; university policy; and overall marketing strategies and goals. The work involves daily contact with university management, members of the media, and other key constituencies. Conducts media outreach to build relationships and university credibility with the media. Handles multiple work priorities and may provide lead work direction with accountability for results.

Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles. Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives. Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results. Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships. Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives. Advanced skill in mentoring or overseeing the work of others. Advanced skill to appropriately use technology and relevant event planning and management tools.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.  

Preferred Qualifications

Previous marketing, communication, and fan experience preferably in an athletics environment. Involvement with and strong ability to cultivate positive working relations producing a high level of customer satisfaction is preferred.

Knowledge of title fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws, pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content.

License/Certifications

A valid California driver’s license.

Special Working Conditions

Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

Benefits at a Glance

• An array of health plans that include prescription drug coverage
• Dental and Vision coverage
• Income protection benefits including life insurance and disability
• Retirement plan through CalPERS
• Tuition waiver for employees and dependents if eligible
• FlexCash (in lieu of health and dental)
• Employee Assistance Programs
• 15 paid holidays

See our CSUF Benefits website for additional information.

Additional Information

California State University, Fullerton is committed to fostering an environment where students, staff, administrators, and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race, sex, color, ethnicity, national origin, or any other protected status.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.

Employees must maintain working knowledge of compliance with relevant NCAA and conference rules, and report any concerns or violations noted.

Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.  

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration. 

California State University, Fullerton is not currently sponsoring any new H-1B petitions for staff, management, or faculty positions.

Effective October 1, 2025, the California State University (CSU) will implement a salary step structure for CSUEU-represented employees in bargaining units 2, 5, 7, and 9. This position may be subject to changes resulting from this implementation, in alignment with the provisions of the collective bargaining agreement.

Hiring Preference

On-Campus CSUEU Employees