Field Marketing Specialist

 

🏆 Great Place to Work® Certified™ | · United States · Canada · United Kingdom · India

About this role: 

In this role, you will execute high-impact field marketing programs, partner activations, and premium client experiences that drive pipeline growth and strengthen strategic relationships.

You will own the end-to-end coordination of both virtual and in-person programs, including regional events, partner-led initiatives, and executive hospitality experiences such as NFL and MLB suite engagements.

You will work closely with sales, partner marketing, and cross-functional teams to deliver seamless, high-quality experiences that support pipeline generation and customer engagement.

• Build virtual and in-person field marketing programs, including events, partner activations, and regional campaigns

• Collaborate with the Partner Marketing Manager to support co-marketing programs and joint events

• Oversee end-to-end event logistics including vendor management, invitations, budget tracking, and execution

• Build and launch campaigns in HubSpot and Salesforce, including landing pages, email workflows, and lead tracking

• Track, report on program performance, providing relevant insights

• Help plan and accomplish company Sales Kickoff and important company events

• Communicate field marketing logistics, goals, and outcomes to our teams and collaborators.

• Ensure all programs are delivered on time, within budget, and aligned with our goals

Executive & Hospitality Experiences

• Own planning executive hospitality programs, including NFL and MLB suite experiences

• Partner with sales and partner marketing to identify target accounts and curate attendee lists

• Manage end-to-end logistics including tickets, guest experience, communications, and on-site coordination

• Ensure a high-touch, premium experience that strengthens relationships and guides pipeline opportunities

• Track engagement and follow-up to measure the impact on pipeline and customer growth

• Report to Senior Marketing Leadership

• Bachelor's degree required

• 2+ years of experience in field marketing, events, or demand generation within a B2B technology environment

• Experience building both in-person and virtual events

• Hands-on experience with HubSpot and Salesforce

• Strong project management experience

• Comfortable working with sales, partners, and marketing teams

• Professional communication and relationship-building skills

• Willingness to travel up to 30%

• Experience supporting or implementing client-facing events, hospitality programs, or executive experiences

• This is a Remote role

 

Cyderes is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.