Customer Advocacy Manager

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. 

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Reliable, high-quality data is the fuel that propels AI-powered data engineering.

• AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
• We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

Location: US - Remote

At dbt Labs, customers are our most powerful advocates, and this role sits at the center of how their voices shape our growth. Do you love building meaningful relationships, designing scalable programs, and turning customer success into compelling stories? As a Customer Advocacy Manager, you’ll lead the strategy, systems, and execution behind our global advocacy efforts.

You’ll own an integrated, highly visible customer advocacy ecosystem, connecting sales, marketing, product, community, and customer success around shared goals. From customer advisory boards to content pipelines, you’ll design programs that elevate our most influential customers, strengthen our brand, and drive measurable business impact. This is a highly cross-functional, high-impact role for someone who thrives at the intersection of relationship-building, program leadership, and strategic storytelling.

• →Build and lead a scalable, end-to-end customer advocacy strategy that integrates across go-to-market teams
• →Partner closely with global marketing teams to create high-velocity, multi-format customer storytelling programs across priority regions
• →Design, manage, and evolve dbt Labs’ Customer Advisory Board program, including charter development, governance, executive engagement, roster growth and biannual in-person and virtual meetings
• →Own content strategy and execution for the dbt Labs Executive Summit, in partnership with the Strategic Events team
• →Develop systems, workflows, and documentation to manage advocacy programs at scale and provide organization-wide visibility into progress and impact
• →Grow, nurture, and steward long-term relationships with executive-level and practitioner-level customer advocates
• →Identify and enable customer voices for speaking opportunities, media, analyst engagements, and industry events
• →Build and manage customer recognition and advocacy spotlight programs
• →Collaborate with sales and customer success leadership to align advocacy efforts with account strategy and pipeline goals
• →Create and maintain a robust, self-service customer reference and advocacy database
• →Serve as a trusted advisor and brand ambassador in all customer interactions
• →Partner with product marketing, brand, communications, community, and sales to ensure cohesive storytelling and program alignment
• →Establish and align execution to clear project plans, timelines, and accountability structures for all major initiatives
• →Build and deliver executive-ready reporting on program performance, outcomes, and ROI
• →Continuously assess program effectiveness and iterate based on data and stakeholder feedback

• Experience leading customer advocacy, community, or reference programs in a SaaS or technology environment
• Proven success designing and managing customer advisory boards and executive engagement programs
• Exceptional relationship-building and cross-functional influence skills
• Strong program and project management capabilities, with experience building scalable systems and processes
• Experience developing high-impact customer content programs with sustained production velocity
• Demonstrated ability to design measurement frameworks and executive-facing reporting
• Confidence working directly with senior leaders and customer executives
• Ability to balance strategic vision with hands-on execution in a fast-paced environment
• Excellent written, verbal, and presentation skills
• Highly organized, proactive, and effective at managing competing priorities
• Entrepreneurial mindset with a passion for building new programs
• Comfort operating in a fully remote, globally distributed, asynchronous environment

• Deep experience building mature, scalable customer advocacy ecosystems
• Strong executive presence and credibility with internal and external stakeholders
• A data-driven mindset with a passion for measurement, optimization, and continuous improvement
• Proven ability to create systems that improve visibility, accountability, and efficiency
• A strong personal brand as a collaborative, trusted partner across the organization
• Demonstrated success acting as a public-facing brand ambassador
• History of building innovative storytelling formats and customer engagement models

• 5+ years experience in customer marketing or customer advocacy roles
• Tech industry experience (SaaS preferred; data industry a plus)
• Proven track record of growing program ownership and responsibilities (agency/vendor management experience a plus)

• Interview with a Talent Acquisition Partner
• Interview with Hiring Manager
• Take Home Task
• Team Interviews with close stakeholders and leaders