Lead Growth Marketing Strategist

• →Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization. 

• →Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact. 

• →Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance. 

• →Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements. 

• →Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.  

• →Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units. 

• 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy. 

• Proven ability to design and execute integrated campaigns that drive pipeline and revenue. 

• Strong analytical skills and comfort using data to inform decisions and optimizations. 

• Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce). 

• Collaborative mindset — able to partner effectively across marketing, sales, and product. 

• Curiosity and creativity in testing new tactics and scaling what works. 

• Experience with Agile Marketing and Healthcare Industry marketing a plus.   

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

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Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.