Senior Campaigns Marketing Manager

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  Campaign Strategy & Orchestration, including ABM.

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  Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners.

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  Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals.

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  Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions.

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  Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders.

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  Design, then implement PPC campaigns.

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  Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting.

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  Serve as a second for running StrongDM webinars.

• Own campaign orchestration across awareness, demand generation, field, partner, and digital channels.

• Drive cross-team coordination for campaign execution with defined owners (e.g., AR/PR, digital, events, partner, sales).

• Evaluate content needs in partnership with PMM and Content, ensuring creation of gated offers, ungated content, abstracts, webinars, and presentations that fuel campaigns.

• Oversee target account inclusion for integrated campaigns, ensuring Sales and SDR/BDR teams are fully enabled.

• Partner with PMM on campaign “Main Idea,” key outcomes, and sales enablement deliverables.

• Collaborate with Sales leadership to define buying triggers, selling motions, and enablement tools that support campaign objectives.

• Ensure campaigns are consistently activated across channels: outbound cadences, LinkedIn air cover, field programs, partner motions, and digital demand generation.

• Track campaign performance metrics (pipeline impact, influenced revenue, conversions), provide regular reporting, and iterate for optimization.

• Strong alignment between PMM messaging and campaign execution.

• Campaigns that feel truly “integrated,” with Sales, Field, Programs, and Partners aligned around the same story, targets, and activities.

• Campaign activation delivers both pipeline and awareness outcomes, while being heavily weighted toward lower-funnel/conversion impact.

• Clear orchestration ownership—this role is the “hub” that ensures executional pieces connect into one cohesive campaign

• At least three years of experience managing ads for Google and LinkedIn

• At least five years of experience managing ad campaigns for highly technical products

• Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so)

• Five years of experience at at SaaS companies

• A strong writing ability - we augment with AI but require an articulate and erudite human partner

• Experience in campaign reporting - preferably in Hubspot and Salesforce

• An understanding of intent data and innovative ways to measure it

• Experience in IAM, cloud entitlement, or privileged access

• A background in data analysis, statistics, or data visualization

• A bilingual candidate (English - Spanish)

• Spirited - We bring energy and passion to everything we do

• Trust - We act with integrity and deliver on our commitments

• Respect - We listen, value different perspectives, and work as one team

• Ownership - We take initiative and follow through

• Nimble - We adapt quickly in a fast-changing environment

• Global - We embrace diverse people and ideas to drive better outcomes

We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.

Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.