At Deliverect, our API-first platform is revolutionizing commerce by providing a connected suite of on and off-premise solutions. We empower both the food and retail industries to expand their revenue and simplify their operations, creating seamless experiences for businesses to sell anywhere and deliver everywhere. Join us in this exciting journey, where your contributions will directly impact how businesses connect with their customers in a rapidly evolving global market.
Department Focus:
The Marketing Department at Deliverect is a dynamic team of creative, data-driven, and results-oriented professionals dedicated to empowering businesses to deliver exceptional order experiences. By placing customers at the heart of our strategies and leveraging data to guide every decision, from campaign development to execution, we craft resonant marketing initiatives and continuously optimise our tactics. Collaboration is central to our approach, as we work seamlessly with other departments to align our efforts with overarching business goals.
Your Impact:
As the Growth Marketing Manager for Web & Conversion, you will be a key contributor to our digital footprint, transforming our website into a high-converting growth engine. You will bridge the gap between brand awareness and pipeline generation by partnering cross-functionally to create intuitive user journeys for different personas. Your work will directly impact our global go-to-market strategy by ensuring our most important sales asset—our website—is optimised for both organic growth and enterprise-level personalisation.
This is a full-time, hybrid role with a flexible work schedule, offering 3 days in our Ghent (Belgium), London, Dubai or Madrid office and 2 days from the comfort of your home.
Drive Conversion Rate Optimisation: Build and execute a continuous A/B testing roadmap for high-traffic pages, launching experiments to improve pipeline generation.
Develop Web Strategy and UX: Partner with Design and Product teams to architect intuitive user journeys that lead different personas to the right solutions.
Manage the Web Stack & Data Flow: Oversee the "Web Stack" (CMS, Analytics, Heatmaps) to ensure data flows correctly into HubSpot, maintaining the technical health of our growth engine.
Performance Monitoring & Reporting: Track and report on key metrics using GA4, Search Console, and HubSpot, collaborating cross-functionally to find the "why" behind the data.
Optimise SEO and Organic Growth: Work with the Content team to ensure site architecture is optimised for search and high-intent keywords.
Implement Web Personalisation: Deploy segment-based web experiences to provide tailored messaging for Enterprise vs. SMB visitors.
3+ years of experience in Growth Marketing, Performance Marketing, or Web Operations, specifically within the B2B SaaS space.
A degree in Marketing or proven equivalent work experience.
Hands-on experience with CMS platforms (e.g., Contentful, Sanity, or Dato) and a deep understanding of Google Analytics 4 (GA4) and Tag Manager (GTM).
A proven ability to look beyond the numbers to identify actionable insights that drive business growth.
Proven ability to lead cross-functional projects involving developers, copywriters, and designers using tools like Jira or Asana.
Proficiency with A/B testing tools (VWO, Optimizely) and heatmapping software like Hotjar.
Excellent interpersonal skills to engage clearly with diverse stakeholders and drive project goals.
Basic knowledge of HTML, CSS, or JavaScript.