PRODUCT MANAGER (M/F/X) (3)

You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.

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  End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;

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  Development of local product strategy for the owned category and steering the sales department based on the strategy;

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  Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);

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  Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);

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  Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;

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  Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;

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  Design the channelizing based on global guidelines and local market requirements, and develop line-ups;

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  Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);

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  Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;

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  First contact for product-related topics/questions;

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  Management of upload of product data on delonghi-media and distribution of product data to functions/departments;

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  Management of product-related translations (eShop, Power Images, A+ Content);

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  Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;

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  Briefing on adaptations of products catalog;

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  Owner of JF meetings with sales teams and SC.