Farm To Feed: Product Manager — Digital Supply Chain

About Farm to Feed 

Farm to Feed is a Kenyan agri-tech startup dedicated to reducing food loss and waste by creating a market  for farmers’ full harvest. Founded in April 2020 as a COVID-19 relief initiative, it has evolved into a scalable  model that connects smallholder farmers with buyers, ensuring that also edible but cosmetically imperfect  fruits and vegetables reach consumers instead of going to waste. 

Farm to Feed is building the digital backbone for efficient, transparent supply chains in Kenya, connecting  suppliers and producers to commercial kitchens and institutional buyers through one integrated platform. Our  purpose-built ERP powers procurement, real-time inventory, receiving, dispatch, pricing and finance, working  hand-in-hand with our B2B e-commerce and supplier mobile app to reduce manual work, improve fulfilment  performance, and strengthen traceability and data quality from sourcing to delivery across multiple product  categories. We are a practical, execution-driven team that ships what moves the needle in operations and  customer experience, using data to learn fast and scale what works. 

Role Summary 

Drive day-to-day product delivery across our core platform (ERP/back-office, B2B e-commerce, supplier  mobile app, and operational integrations). You will work from a defined roadmap, ship iteratively with  engineering, run structured discovery with real users, and ensure we measure outcomes—not just output.

What You’ll Do 

Roadmap & Prioritisation 

• Maintain and refine the product roadmap across ERP, e-commerce, supplier app, and  integrations, keeping it tied to clear quarterly goals and metrics.
• Prioritise effectively: balance operational reliability, new features, and data quality improvements  based on impact and engineering capacity. 

Discovery & Validation 

• Run structured discovery with ops teams, buyers, suppliers, and internal stakeholders (interviews,  field visits, workflow mapping, usability tests).
• Turn messy real-world workflows (inventory, purchasing, receiving, dispatch, payments, returns)  into clean, adoptable product experiences. 

Delivery 

• Write clear PRDs/user stories, acceptance criteria, and success metrics. 
• Participate in sprint planning with engineering; keep tickets well-defined, flag blockers early, and  maintain delivery momentum. 
• Coordinate integrations and operational rollouts (including training, release notes, change  management).
  

Platform & Reliability 

• Partner with engineering to keep reliability high: incident learnings → product fixes, better UX,  better guardrails, better monitoring. 
• Ensure security-by-design (role-based access, audit trails, OTP/2FA flows where applicable). 

What Success Looks Like (Sample KPIs) 

• Order cycle time, fill rate, on-time delivery, supplier acceptance rate 
• Supplier app adoption, active usage, time-to-complete key workflows 
• Data completeness for traceability fields; reduction in manual corrections 
• Release predictability and stakeholder satisfaction 

Requirements

• Experience: 3–5+ years in Product Management, ideally in B2B SaaS, ERP/marketplace, logistics,  fintech, or other operations-heavy environments where data quality and process design matter.
• Proven delivery: Demonstrated track record shipping multi-module products across web + mobile +  APIs/integrations, from discovery to rollout, in agile teams. 
• Analytical strength: Comfortable using data to drive decisions—strong grasp of product metrics,  cohort/funnel thinking, and SQL/BI literacy (enough to self-serve insights and sanity-check  assumptions). 
• Business & ops mindset: Ability to translate operational realities (inventory, purchasing, receiving,  dispatch, payments/reconciliation) into product decisions that improve efficiency, margin, and customer  experience. 
• Structured working style: Strong planning and execution discipline—clear PRDs, crisp acceptance  criteria, documented decisions, and predictable delivery cadence. 
• Stakeholder collaboration: Works effectively with Ops, Sales/Commercial, Finance, and  Engineering—communicates clearly, flags dependencies, and keeps teammates informed without  creating noise. 
• Communication: Clear, confident communicator—can simplify complexity, write well, and give useful  context to teammates and stakeholders on what’s shipping and why. 
• Ownership & accountability: Strong sense of ownership; comfortable being accountable for outcomes  (not just shipping features) and tracking progress against measurable success metrics.
• Customer empathy: Can engage users directly (buyers, ops teams, suppliers), extract signal from  noise, and build products people actually adopt. 

Nice to Haves

• Experience in logistics, procurement, FMCG/agri-supply chains, payments, or ERP-like systems.
• Exposure to Amazon Web Services environments, integrations, and data pipelines.
• Familiarity with Twilio / WhatsApp channel workflows, and Intuit QuickBooks style accounting  integrations. 

Reporting Line & Working Style 

• Reports to: Head of Technology
• Works closely with: Engineering, Ops/Procurement, Warehousing, Logistics, Finance, Sales/Customer  Support, Data/Analytics.

What We Offer 

• High-impact mission: You will shape the digital backbone powering real-world food supply chains— improving reliability, transparency, and efficiency for buyers and suppliers.
• Real ownership: You won’t be a “ticket translator.” You’ll have real say in how features are scoped and  shaped, and you’ll be measured on outcomes, not just throughput.
• Complex, meaningful problems: ERP + marketplace + supplier workflows + integrations—if you like  serious systems, you will be very busy (in a good way).
• A strong engineering partner: You will work with a capable team that values pragmatism, clean  delivery, and continuous improvement.
• Room to build: Opportunity to mature product practice—discovery rituals, metrics, roadmaps, release  process, and product ops foundations.
• Competitive compensation: Market-aligned salary for a PM role with other perks.
• Flexible working: Hybrid/remote-friendly where possible, with occasional on-the-ground time to stay  close to operations and users.