Performance Marketing Manager (6m FTC/Freelance)

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. You will sit at the heart of their in-house function, acting as a Performance Marketing Manager, reporting into the Head of Digital Marketing and sitting in the heart of the growth marketing team.

We are open to either a 6 month fixed-term contract, or freelance, with a view to go permanent. 

• →Manage and optimise performance campaigns across channels such as Meta, Google, Apple Search Ads, Reddit, TikTok and Programmatic.
• →Monitor performance against CAC, LTV and growth targets, making decisions that balance scale with efficiency.
• →Analyse data, spot trends and turn insight into action across campaign structure, spend, targeting and creative testing.
• →Work closely with creative and brand teams to develop and test high-performing ad creative and messaging.
• →Partner with product, analytics and Current Account stakeholders to make sure performance activity supports wider business goals.
• →Collaborate with external agencies and partners, making sure activity is clear, well managed and commercially focused.
• →Help build the foundations of a growing Performance Marketing function

• Recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.
• Have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, TikTok, Reddit or Programmatic.
• Have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys.
• Are confident working with data, using tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar.
• Understand mobile attribution and measurement, including platforms such as AppsFlyer, Adjust or similar.
• Commercially minded and comfortable optimising towards CAC, LTV and growth targets.
• Understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles.
• Communicate clearly with stakeholders, agencies and cross-functional teams.
• Are organised, proactive and comfortable working in a fast-moving environment.

• Experience in fintech, banking, regulated industries or app-first consumer products.
• Experience scaling subscription-based or mobile-first products.
• Experience managing agencies or external media partners.
• Knowledge of incrementality testing, attribution modelling or App Store Optimisation.
• Experience with landing page optimisation or experimentation tools.
• Experience managing influencer performance campaigns across YouTube, TikTok or Meta.
• Experience using AI tools to improve operational efficiency or campaign workflows.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.