SEO Specialist (Digital)

Description:

Are you a skilled and results-driven SEO Specialist? Do you thrive in a fast-paced environment where strategy, innovation, and execution go hand in hand? We are looking for a Mid/Mid+ SEO Specialist to join our team and strengthen our online presence through advanced SEO and AI-driven optimization strategies. 

As part of our team, you’ll collaborate with content creators, developers, and marketing strategists to improve rankings, increase visibility, and drive measurable results for our iGaming brands. 

Responsibilities:

• Conduct in-depth keyword research and optimizewebsite content for maximum search visibility.  
• Develop and implement on-page, off-page, and technical SEO strategies tailored forthe iGaming industry.  
• Collaborate closely with multidisciplinary teams to ensure SEO strategies are properly executed across digital channels. 
  
• Track and evaluate key SEO performance indicators, including organic traffic, keyword rankings, and conversion rates. 
  
• Design and execute link-building strategies aligned with SEO objectivesand overall business goals.  
• Build and maintainstrong relationships with link partners to foster long-term collaborations.  
• Assess link profiles to identifyrisks, growth opportunities, and areas for improvement.  
• Monitor the effectiveness of link-building campaigns and report on key metrics such as backlinks acquired, referral traffic, and keyword performance. 
  
• Leverage SEO tools and analytics platforms to extract insights, measure performance, and identifyoptimization opportunities.  
• Compile detailed performance reports and provide data-driven recommendations to improve website visibility and rankings. 
  
• Stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices. 
  
• Integrate AI-powered SEO tools and automation solutions to enhance keyword research, content optimization, technical audits, and performance forecasting. 
• Optimizecontent for AI-driven search experiences, including generative search engines and conversational interfaces.  
  
• Knowledge of programmatic SEO strategies is a plus. 
  
• Experience in chatbot and conversational search optimization is a plus. 
  
  

Requirements:

• Solid background in SEO, preferably with agency experience. 
  
• Strong knowledge of on-site SEO best practices, including keyword research, meta tags, content optimization, and internal linking. 
  
• Proficiencyin industry-leading tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, Pitchbox, and other outreach platforms.  
• Familiarity with Google Analytics 4 and similar analytics tools. 
  
• Basic understanding of HTML, CSS, JavaScript SEO, and schema markup. 
  
• Proven experience in building high-quality backlinks and applying diverse link-building techniques aligned with industry standards. 
  
• Practical experience with AI-driven SEO tools and platforms for automation, content generation support, data analysis, and search intent modeling.
   
• Understanding of how AI impacts search engines, ranking signals, and content discovery mechanisms.  
• Excellent analytical skills, attention to detail, and strong written and verbal communication skills in English.