Head of Performance Marketing

Job Summary

Doc’s Diesel is seeking a data-driven, growth-obsessed Head of Performance Marketing to own paid acquisition strategy, marketing efficiency, and scalable revenue growth across our DTC and omnichannel ecosystem.

With approximately $250,000 in monthly ad spend, this role is responsible for scaling revenue profitably while maintaining disciplined control over CAC, MER, and contribution margin.

The ideal candidate has personally scaled physical-product e-commerce brands through structured testing systems, rigorous data analysis, and strategic budget allocation. You understand full-funnel acquisition, blended performance metrics, and how to push aggressive growth without sacrificing profitability.

This role will work closely with our Head of Creative and the e-commerce team to ensure data-backed insights inform creative strategy, offer testing, and channel expansion.

Key Responsibilities

Paid Media Strategy & Execution

• Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
• Manage and optimize $250K+ monthly advertising budget
• Allocate spend dynamically based on performance and incrementality
• Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)

Revenue & Efficiency Ownership

• Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
• Align marketing spend with contribution margin and profitability goals
• Partner with leadership on revenue forecasting and spend modeling
• Present performance insights and scaling plans to executive team

Testing & Optimization Systems

• Build and maintain a structured creative testing engine in partnership with Head of Creative
• Establish clear testing cadences (creative, landing pages, offers, funnels)
• Continuously improve funnel conversion rates and AOV
• Develop repeatable systems for identifying and scaling winning campaigns

Data & Attribution

• Build and maintain a “single source of truth” performance dashboard
• Analyze blended vs platform-reported metrics
• Evaluate attribution models and incrementality
• Make decisions based on contribution margin, not vanity metrics

Cross-Functional Collaboration

• Provide data-driven insights to creative and ecommerce teams
• Align with inventory and operations to forecast demand
• Lead or manage performance team members and/or agency partners as needed

Qualifications

Required

• 7+ years in DTC ecommerce performance marketing
• Personally managed $250K+ monthly paid media budgets (preferably $500K+)
• Experience scaling physical product brands to $100M+ in annual revenue
• Deep expertise in Meta and Google ecosystems
• Strong understanding of unit economics, contribution margin, and blended performance metrics
• Proven track record building structured testing systems

Preferred

• Experience in automotive, aftermarket, or enthusiast categories
• High AOV product experience
• Omnichannel experience (Amazon, retail, etc.)
• Experience in high-growth, sub-$50M revenue environments
• Experience building internal performance teams

What We Offer / Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee-only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
• Opportunities for growth within a rapidly scaling ecommerce organization
• BRAND NEW WAREHOUSE / OFFICE BUILDING