Brand Manager

In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. 

Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

We are looking for a Brand Manager to own the Women's portfolio — DSC's dedicated line for female consumers. This is a growth-focused, entrepreneurial role at the center of one of DSC's most strategically important expansions. You will be the consumer voice for the Women's line: responsible for establishing brand positioning, building the innovation pipeline, and driving product and marketing strategy across DTC, Retail, and Amazon.

You'll partner closely with Product Development, Finance, Insights, Creative, and Channel leads, and will report directly to the Chief Brand & Innovation Officer. 

This is a build role. You're solidifying the consumer voice, the RTB framework, and the innovation roadmap for a brand that's growing. Your work will be foundational.

RESPONSIBILITIES:

• Serve as the consumer voice for the Women's line across all internal and cross-functional conversations
• Own brand messaging — from Planned campaigns to Earned media to Growth Strategy
• Establish and maintain the consumer target, RTBs, and brand positioning grounded in DSC's overall equity
• Build and maintain the Strategic Growth Plan for the Women's portfolio
• Own sales performance tracking across all channels and lead Quarterly Business Reviews (QBR) for the portfolio
• Monitor Ratings & Reviews and competitive landscape to surface insights and inform strategy
• Track Household Penetration and develop audience growth plans in partnership with Brand Strategy & Insights
• Lead innovation end-to-end — from identifying consumer tensions through commercial launch
• Own concept testing, consumer validation, P&L development, and demand forecasting for new products
• Lead packaging development in partnership with Design and Product Development
• Build and own the 2-year Women's innovation and growth roadmap
• Develop and lead go-to-market strategy for all new product launches — positioning, messaging, and full-funnel campaign planning
• Build channel-specific launch toolkits for Retail, Amazon, and DTC
• Partner with Creative on briefs, copy direction, and asset development
• Ensure the Women's brand story is told with consistency and precision across every touchpoint

• Bachelor's degree in Marketing or a related field
• 4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred
• Experience owning innovation end-to-end across Retail, DTC, and Amazon
• Proven track record planning and executing go-to-market launch campaigns for new products
• Background in Women's personal care, beauty, or grooming strongly preferred
• Experience building or launching a new brand or sub-brand is a plus
• Strong consumer empathy — the ability to deeply understand and represent the female consumer
• Ability to turn consumer insights into winning brand strategy and go-to-market plans
• Financial aptitude — comfortable with P&L ownership, pricing, and demand forecasting
• Strong leadership, organizational, and project management skills
• Clear, confident communicator across briefs, presentations, and cross-functional teams
• Action-oriented, results-focused, and comfortable in a fast-moving, test-and-learn environment