Doola28d ago

Lifecycle Marketing Specialist

Remote In Latin America,In Latin AmericaRemoteFull-timemid

MarketingLifecycle Marketing Specialist

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Quick Summary

Overview

About doola doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more.

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MarketingLifecycle Marketing Specialist

doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters—building and growing their ventures.

This role is execution-focused and requires hands-on experience building lifecycle campaigns directly inside Customer.io, including segmentation logic, triggered workflows, template setup, and campaign QA.

At doola, lifecycle marketing plays a central role in improving how customers activate, engage, and grow with our platform. We are investing in expanding lifecycle coverage across the customer journey and increasing experimentation velocity to better support our customers at every stage.

We’re hiring a Lifecycle Marketing Specialist to join our growing lifecycle team to help design, build, and optimize lifecycle messaging programs across the customer journey.
This role translates lifecycle opportunities into scalable campaigns, behavior-triggered messaging, and structured experiments that improve activation, engagement, retention, and expansion. You’ll work closely with product, design, copy, data, and marketing partners to launch messaging that helps customers succeed with doola.
This is a hands-on role for someone comfortable building campaigns inside lifecycle platforms and owning execution from concept through launch and iteration.

Responsibilities

~1 min read

→Own lifecycle campaigns from concept through development, QA, deployment, and optimization

→Build lifecycle campaigns directly inside Customer.io, including segmentation logic, triggered workflows, email template configuration, and campaign QA

→Identify lifecycle messaging opportunities across the customer journey

→Design and execute behavior-triggered lifecycle messaging programs

→Partner closely with the lifecycle copywriter and design team to develop clear, effective messaging

→Run structured lifecycle experiments to improve activation and engagement performance

→Analyze campaign results and translate insights into follow-up improvements

→Audit lifecycle coverage and propose new campaigns that support growth objectives

→Collaborate cross-functionally with product, marketing, data, and support teams to support messaging tied to customer milestones and feature adoption

Requirements

~1 min read

4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing

Experience owning lifecycle campaigns end-to-end from planning through optimization

Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable

Experience building lifecycle emails inside platforms like Customer.io, including working with templates, dynamic content, and basic HTML or Liquid personalization

Experience implementing lifecycle experiments or A/B tests and applying results to improve performance

Strong understanding of customer lifecycle stages and behavior-based messaging strategies

Experience partnering with copywriters and designers to launch campaigns efficiently

Strong execution discipline and attention to detail when building and QAing campaigns

Ability to identify opportunities independently and move ideas into execution