Manager, Marketing AI Enablement

DoorDash’s mission is to grow and empower local economies. Marketing helps bring that mission to life by connecting insights, creative, channels, and operations into customer experiences that drive impact. The Marketing AI Enablement role sits at the center of that work, helping the organization use AI in practical, scalable, and responsible ways.

We are looking for a strategic, highly collaborative, and execution-oriented operator to help shape how Marketing uses AI across the org. This role will lead AI enablement for Marketing, support the intake and prioritization of AI opportunities, and partner with teams to turn promising ideas into repeatable workflows, tools, and operating practices.

This role is designed to help Marketing move from fragmented experimentation to a unified, workflow-aligned AI operating model that creates measurable business value. It is a blend of strategy, program management, change management, and hands-on enablement.

• Build and run the Marketing AI enablement motion, including intake, prioritization support, office hours, documentation, training, and cross-functional coordination.
• Help teams identify the highest-value AI use cases and shape them into clear briefs, success metrics, and implementation paths.
• Partner with all Marketing functions, as well as Analytics, Legal, Procurement, and other cross-functional teams to reduce duplication, remove friction, and keep AI work moving.
• Create and maintain a central view of Marketing AI initiatives, including tools, pilots, owners, status, and business impact.
• Develop lightweight governance and operating norms that help teams move quickly while staying aligned on privacy, compliance, brand standards, and data use.
• Lead education efforts across the org, including trainings, Lunch & Learns, playbooks, and reusable templates.
• Support teams in turning pilot work into scalable workflows, repeatable systems, and durable documentation.
• Surface insights, adoption trends, and case studies that show where AI is saving time, improving quality, or accelerating launch speed.
• Identify overlap across workstreams and recommend when work should be centralized, standardized, or self-serve.
• Help build an AI-confident Marketing org that can adopt new tools with clarity and consistency.

• 5+ years of experience in enablement, learning & development, marketing operations, program management, business operations, AI adoption, or a related field.
• Experience working across multiple marketing functions and translating business needs into structured plans and workflows.
• Strong written and verbal communication skills, with the ability to create clear documentation for different audiences.
• Comfort driving ambiguous, cross-functional work from idea to execution.
• Strong organizational skills and a bias toward action.
• Experience with AI tools, workflow automation, or MarTech platforms (direct build experience is a plus).
• The ability to simplify complexity, create alignment, and help teams move faster without adding unnecessary process.
• A collaborative style and a strong instinct for partnership, enablement, and follow-through.
• Curiosity about how AI can improve marketing productivity, quality, and speed.
• Experience building or supporting training programs, workshops, playbooks, or learning experiences is a plus.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023.  We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.