Senior Marketing Operations Specialist

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel.

This role owns core operational infrastructure while also acting as a builder: someone who sees a repetitive or error-prone process and asks "what would it take to automate this," then goes and does it.

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  Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.

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  Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently

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  Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.

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  Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online

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  Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting

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  Enforce QA processes for email deliverability, list accuracy, and personalization data

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  Ensure workflows comply with GDPR/CCPA and internal data governance standards

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  Support UTM standardization and analytics QA to keep attribution reporting audit-ready

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  Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness

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  Partner with Platform Ops on tool integrations and funnel-wide personalization efforts

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  Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows

• 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS

• Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration

• Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context

• Experience with lead routing tools (LeanData, Qualified, or similar)

• Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling

• Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe)

• Working knowledge of GDPR/CCPA and email deliverability best practices

• Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders

• Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes

How we support you:
At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

Explore how we invest in your Life at Drata.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.

• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.

• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.

• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.

• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $110,500 - $136,500.

A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.