Brand Programs & Insights Lead

India·Mumbailead

OtherInsights

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Quick Summary

Overview

Role Summary This role focuses on building and managing DSP’s key brand properties. You will operate at the intersection of investing, behavior, and storytelling—translating research and investor insights into narratives and initiatives that investors genuinely find useful.

Key Responsibilities

1. Own DSP’s Brand Properties (End-to-End) Build and scale brand-led initiatives, ensuring consistency and long-term evolution Drive engagement, relevance, and distribution across platforms Own planning, coordination, timelines, and execution…

Requirements Summary

6–10 years of experience in financial services or fintech Strong curiosity about investing and markets (beyond personal finance) Proven ability to execute and manage initiatives independently Comfort working as an individual contributor Experience…

Technical Tools

fintech

This role focuses on building and managing DSP’s key brand properties.

You will operate at the intersection of investing, behavior, and storytelling—translating research and investor insights into narratives and initiatives that investors genuinely find useful.

This is not a traditional marketing role. It requires curiosity about markets, comfort engaging with investment thinking, and the ability to independently run initiatives end-to-end without constant follow-ups.

Responsibilities

~1 min read

Build and scale brand-led initiatives, ensuring consistency and long-term evolution
Drive engagement, relevance, and distribution across platforms
Own planning, coordination, timelines, and execution
Collaborate cross-functionally to take ideas from concept to execution
Ensure delivery with minimal supervision

Gather insights from:

Social listening and ORM
App and website feedback
Brand tracking and lift studies
Research reports and media coverage
Investor interactions and dipsticks
Translate insights into meaningful content, narratives, and initiatives

Drive consistent storytelling across platforms (LinkedIn, YouTube, communities, etc.)
Adapt ideas into multiple formats:

-Video

-Social posts

-Discussions

-Long-form content

Prioritize clarity, relevance, and usefulness over content volume

Partner with media agencies to amplify brand initiatives
Evaluate performance and recommend improvements

6–10 years of experience in financial services or fintech
Strong curiosity about investing and markets (beyond personal finance)
Proven ability to execute and manage initiatives independently
Comfort working as an individual contributor
Experience building or managing content, communities, or program-led initiatives
Structured thinking with strong attention to detail

If you are seeking a traditional marketing role focused primarily on campaigns and budgets, this role may not be the right fit.