Senior Salesforce Marketing Cloud Developer

We are seeking is seeking a talented and experienced Salesforce Marketing Cloud (MC) Developer to join our dynamic and innovative team. As a Salesforce MC Developer, you will be responsible for designing, developing, and maintaining robust and scalable marketing solutions on the Salesforce Marketing Cloud platform. The ideal candidate should have a solid background in implementation and support of Salesforce Marketing Cloud Your responsibilities Include: • Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages like SMS/Whatsapp, journey builder, automation workflows, and personalized content. • Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists. • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud. • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods. • Build AMP Scripts while creating Email templates and using data from data extensions. • Build and Validate HTML and CSS. • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance. • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys. • Create Reports and Dashboards to measure KPIs of campaigns • Do Root Cause Analysis if KPIs are not achieved • Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus. • Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations. • Identify and resolve technical issues and provide timely support to end users. Requirements Basic Education & Experience • Bachelor's degree in Computer Science, Information Technology, or a related field. • Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer • 3-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns. • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping. • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder. • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud. • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST. • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation. • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes. • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment. • Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus. • Experience with SF Advertising Studio, SF Customer Data Platform, SF Datorama/ Marketing Analytics, SF Einstein / Marketing AI, SF Account Engagement (Pardot) would be a plus. • Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously. Skills • Strong Communication and Collaboration Skills: Excellent verbal and written communication skills are essential for effectively collaborating with business stakeholders, technical teams, and end-users. The ability to explain complex technical concepts to non-technical stakeholders is highly valued. • Problem-Solving and Analytical Thinking: Strong problem-solving skills and the ability to analyze complex business requirements and translate them into technical solutions are crucial. A proactive and analytical approach to troubleshooting and issue resolution is preferred. • Ability to work effectively in a team environment. • Strong attention to detail and the ability to work independently. • Strong Leadership skills – the ability to influence and inspire across multiple teams and job functions. • Flexible, resilient, constructive, organized, and reliable • Strong project management skills