Expansion Lead - Germany

At SOUS, we help independent food & beverage entrepreneurs grow. We’re building what we believe will be the last employee a restaurant owner ever has to hire that touches a screen. Our AI agent handles what matters most: being found, powering commerce, and bringing guests back.

After strong traction in our home market, we’ve already secured our first customers in Germany and are now entering the next phase: scaling across the country. We’re hiring a Market Expansion Lead – Germany to help scale SOUS from early traction to a repeatable, country-wide growth engine.

This is not a country manager role and not a pure sales role. You’ll operate like a startup within a startup; building on existing momentum, owning execution on the ground, and working closely with the founders and central team.

You won’t be starting from scratch, but you will be responsible for turning early success into scale.

• Own new merchant acquisition in Germany (restaurants, chefs, and F&B brands)
• Build on existing traction to scale merchant adoption nationally
• Run full-cycle sales: outreach → close → onboarding
• Build and close early pipeline, generating ARR
• Identify the fastest-converting ICPs and GTM motions
• Create local proof points and case studies to accelerate growth

• Help make SOUS fully “Germany-ready” at scale
• Act as local point of contact for early partners and strategic merchants
• Represent SOUS at relevant local events and hospitality communities
• Operate like a startup within a startup — moving fast, testing assumptions, and executing hands-on

Ops, Playbooks & Feedback Loop (Light but Critical)

• Spot friction in onboarding, payments, and merchant experience
• Create and refine the German go-to-market playbook for sales + partnerships.
• Act as the voice of the German market internally, ensuring local needs are reflected in product, pricing, and processes
• Help define when Germany is ready for scale and additional structure

• 3–6 years experience in sales, business development, or commercial roles
• Experience in a startup or fast-growing scale-up
• Local network in restaurants industry is a plus
• Fluent in German and strong in English
• Comfortable selling before everything is perfect
• Open for travelling within DE, and occasionally to Amsterdam.
• Curious about ops, legal, and “how things actually work”
• High energy, low ego, strong ownership mindset
• Willing to roll up your sleeves and do what’s needed to make the market work