International Paid Media Manager (Milan)

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.

We are trusted by high performers, professional athletes, and health-conscious consumers in over 35 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it.

We are seeking a International Paid Media Manager with experience in managing campaigns on Meta, Google Search, YouTube, and/or TikTok as well as a quantitative background leveraging statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in international markets, managing multiple accounts.

This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.

• Lead performance marketing channels, including but not limited to Meta, Search, Shopping, YouTube, and TikTok

• Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency

• Analyze campaign performance, evaluate key performance indicators (KPIs), work closely with the Performance & Data team to consolidate learnings and optimize campaigns

• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace

• Stay up to date on relevant industry trends, new ad products, and best practices

• 3+ years of experience with at one of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year

• Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)

• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for marketing and analytics applications

• Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)

• Ability to develop and continually expand or refine targeting/copy/assets based on performance

• Experience designing or reading geo-lift, conversion lift, or brand lift studies

• Ability to work independently, proactively creating plans from the ground up

• Analytical mindset with creative intuition. Equally fluent in metrics and emotion

• International awareness, with knowledge of diverse cultures

• Strong, proactive communication skills with a can-do, positive attitude and a strong desire to get things done

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments, aiming for high standards.

Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.