Director, Marketing Technology & Engineering

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  Define and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each other
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  Own and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation process
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  Partner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagement
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  Monitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stack

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  Own the product vision and prioritization for internally built marketing applications, including our custom React-based application
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  Directly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party tools
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  Set engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applications
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  Lead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teams

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  Own the MarTech budget, including forecasting, headcount and vendor spend planning, renewal management, and ongoing spend optimization
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  Establish and enforce policies for tool usage, data standards, access controls, and vendor contracts; maintain a centralized inventory of all tools, licenses, and renewals
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  Ensure compliance with InfoSec security processes for all third-party and internal applications, and with data privacy regulations (GDPR, CCPA) across the stack
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  Define and monitor KPIs for platform performance, utilization, and ROI; ensure tools and workflows have built-in instrumentation to evaluate adoption, performance, and business impact

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  Conduct regular audits of the existing stack to identify redundancies, gaps, and consolidation opportunities
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  Lead business case development for new investments and deprecations, applying the build vs. buy framework to prioritize the highest-impact decisions
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  Drive platform adoption and ensure Marketing teams are extracting full value from existing tools through structured enablement and feedback loops

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  Manage the end-to-end procurement and onboarding process for new tools, including vendor selection, contracting, implementation, and rollout
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  Develop training programs and documentation to drive adoption across Marketing for all platforms owned and managed by the MarTech team
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  Serve as the internal subject matter expert and primary escalation point for MarTech platforms

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  Own the integration architecture for Elastic's MarTech ecosystem — defining how internal applications and third-party tools connect to each other and to core systems including CRM, CDP, and data warehouse
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  Design and govern APIs for internal and external system integrations, partnering with IT, Data Engineering, and RevOps to ensure clean data flows, reliable syncs, and a unified customer data model
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  Lead troubleshooting and resolution of integration failures across vendors and internal teams

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  Serve as the primary liaison and cross-functional connector across Marketing, IT, Product, Sales, Legal/Privacy, and Finance on all MarTech matters — aligning stakeholders and ensuring seamless execution of roadmap priorities
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  Own vendor relationships end-to-end: manage SLAs, lead contract negotiations, maintain day-to-day partner relationships, and conduct QBRs with key vendors to assess performance and value

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  Develop a high-performing mixed team of MarTech platform specialists and software engineers; provide ongoing coaching, performance management, and career development
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  Set clear priorities and manage workload across the team; own planning, staffing, and organizational design as the function scales
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  Communicate priorities, tradeoffs, and business impact clearly to senior leaders; collaborate closely with executive stakeholders across departments
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  Foster a culture of continuous improvement, psychological safety, and inclusion; actively champion Elastic's Diversity, Inclusion, and Belonging (DIBs) commitments

• 10+ years in marketing operations, platform/product management, or business systems with a robust focus on tooling and infrastructure
• 6+ years of people management, including leading managers and cross-functional teams
• Proficient knowledge of B2B marketing and sales workflows, especially campaign execution, CRM integration, and lead management workflows
• Experience delivering internal tools or custom applications in collaboration with engineering and program teams
• Proficiency in platform thinking, with the ability to guide strategic roadmaps and drive execution across multiple teams
• Proven ability to partner across functions and influence senior team members and executives
• Well-developed program management instincts and an ability to balance iteration with long-term scale

• Experience in a global, high-growth SaaS environment.
• Familiarity with Salesforce, Marketo, or other key GTM tools.
• Exposure to compliance, data governance, and system integration challenges.
• Background leading platform simplification or tool consolidation efforts.

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

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