Interim, AVP, Digital & Media, Naturium

Los AngelesInterimmid

MarketingOtherInterim Avp Digital & Media

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

About the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.

Technical Tools

MarketingOtherInterim Avp Digital & Media

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Provide strategic direction and oversight for DTC website, TikTok Shop, and digital presence across retail partners
Maintain alignment with broader brand objectives and marketing initiatives
Represent the digital team in cross-functional meetings and leadership discussions
Make data-informed decisions to optimize digital performance across all platforms
Lead and develop a high-performing team overseeing Ecommerce, CRM/Loyalty, Analytics, and Media

Lead DTC sales forecasting and revenue planning processes, ensuring accurate projections and strategic alignment
Monitor performance and quickly implement course corrections when needed
Partner with Finance to provide updates on performance and forecast adjustments
Identify growth opportunities and optimize channel mix to maximize revenue

Provide strategic oversight for agency-managed TikTok Shop initiatives, ensuring alignment with Naturium's revenue targets and brand positioning
Analyze performance metrics and consumer insights to identify high-potential TikTok Shop opportunities, guiding agency partner on implementation priorities
Optimize the TikTok Shop ecosystem, balancing product assortment, promotional strategy, and creator partnerships to maximize revenue growth

Continue oversight and evolution of existing SEO and GEO/AEO strategies to improve organic visibility and traffic
Ensure continued alignment between AI-optimized content and Naturium's brand voice and objectives
Adapt existing strategies to incorporate new developments in generative AI and search technology

Serve as strategic advisor and sounding board for the Media Director on both brand and performance campaigns
Provide guidance on media mix optimization for major campaigns and launches
Collaborate on budget allocation to maximize ROI across channels and initiatives

Provide guidance on website architecture, user experience optimization, and technical roadmap development
Facilitate alignment between ecommerce team initiatives and broader digital strategy, ensuring cohesive customer experiences across all touchpoints
Work alongside ecommerce specialists to evaluate site analytics, identify conversion barriers, and recommend strategic enhancements for revenue growth

Oversee customer relationship management strategies and loyalty initiatives
Ensure effective email, SMS, and other customer communication channels
Lead AI projects to enhance the loyalty experience through personalization
Work with team to drive customer retention, repeat purchase behavior, and LTV

Provide guidance on performance analytics across all digital channels, translating complex metrics into actionable business insights
Evaluate integrated performance data to identify optimization opportunities and strategic shifts in resource allocation
Advise on analytics infrastructure and KPI frameworks to ensure meaningful performance tracking aligned with business objectives

8+ years of experience in digital marketing, ecommerce, or related fields
4+ years of management experience leading cross-functional digital teams
Strong experience with DTC sales forecasting and driving growth across DTC ecommerce platforms
Strong understanding of digital marketing channels and performance metrics
Experience with TikTok Shop
Excellent communication, leadership, and project management skills
Ability to analyze data and translate insights into actionable strategies
Bachelor's degree in Marketing, Business, or related field

Experience in beauty, skincare, or consumer packaged goods industry
Experience collaborating with and guiding media agencies on campaign strategy
Knowledge of generative AI technologies and their application in digital marketing