Summer Intern, Digital GTM & CRM

OaklandInternentry

MarketingOtherSummer Digital Gtm & Crm

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Quick Summary

Overview

About the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.

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MarketingOtherSummer Digital Gtm & Crm

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

The Digital GTM & CRM Summer e.l.f.tern will support the execution, analysis, and optimization of broadcast CRM campaigns across email, SMS, and push channels. This role offers hands-on experience in campaign planning, QA, performance tracking, and best-practice research, while working closely with the CRM team to support scalable, data-informed customer engagement.

Broadcast Email, SMS & Push Support

Support the preparation of monthly email, SMS, and push campaign briefs

Assist with internal content review, QA, and briefing email developers to ensure campaign requirements are met

Track campaign timelines and delivery status across channels

Monitor performance and document campaign results and key learnings

Email Marketing Research & Best Practices

Research CRM and email marketing industry trends and best practices

Summarize insights and recommendations into a best-practice deck for the CRM team

CRM Engagement Reporting

Update engagement metrics for weekly and monthly reports using Braze, GA4, and other relevant platforms

Assist with analyzing trends and preparing performance summaries for weekly, monthly, and quarterly reporting

Must be available for the full internship period: June 1st - August 21st

Must be a rising junior or senior at the time of the internship

Currently pursuing a degree in Marketing, Business, Analytics, or a related field

Strong interest in CRM, digital marketing, and lifecycle communications

Detail-oriented with basic analytical skills and comfort working with data, spreadsheets, and performance metrics

Familiarity with tools such as Braze or GA4 is a plus, but not required

Strong written communication skills with a high attention to detail

Well organized, proactive, and eager to learn in a fast-paced team environment

This summer, the Digital GTM & CRM e.l.f.tern will support the CRM team by assisting with broadcast campaign execution, performance tracking, and best-practice research. By helping manage briefs, QA workflows, reporting, and industry research, the intern will contribute to more efficient campaign execution and data-backed insights that support ongoing optimization across email, SMS, and push channels.