Team Lead Influencer Marketing

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

• Own the Influencer Partnerships channel as a key revenue driver in the EU region, with a strong focus on DACH as the most important market. 

• Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS. 

• Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets. 

• Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.  

• Build and manage long-term strategic partnerships with high-performing agencies, agents, creators and talent networks. 

• Design and run structured growth experiments to improve conversion, attribution, and campaign performance. 

• Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis. 

• Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models. 

• Identify scalable creator formats, verticals, and content strategies that maximize performance. 

• Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions. 

• Create clear processes, performance frameworks, and operational excellence within the team. 

• Partner closely with the Ecommerce country teams to align acquisition strategies. 

• Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant. 

• Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy.