Head of Homecare Products - Talentpool

As Head of Homecare Products, you will build and scale our physical products business for family caregivers—from defining the product portfolio to running e-commerce operations and building scalable supply and distribution.

You will operate with General Manager–level ownership, including P&L responsibility, and lead the commercial and operational development of the Homecare product vertical.

Your mission is to turn Homecare Products into a major growth engine within the Pflegewegweiser ecosystem.

• Take full ownership of the Homecare Products business

• Define the long-term strategy and growth roadmap for the category

• Identify high-impact opportunities to better serve the needs of family caregivers

• Full P&L responsibility for the Homecare Products vertical

• Drive revenue growth, margin optimization, and unit economics

• Develop scalable commercial and operational structures

• Evaluate and onboard MiGeL products and other relevant homecare supplies

• Identify new product opportunities based on caregiver needs and market demand

• Develop cross-selling opportunities from the company’s core business leads

• Lead and grow our Shopify-based e-commerce business

• Optimize conversion, pricing, merchandising, and customer experience

• Manage logistics and fulfillment through external partners

• Ensure operational excellence across the entire supply chain

• Lead and develop a team of 10+ employees

• Build the organizational structure needed to scale the vertical

• Collaborate closely with Marketing, Sales, Finance, and Business Development