Founding GTM Lead, North America San Francisco Bay Area

RemoteFull-timelead

OtherSan Francisco

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Quick Summary

Overview

Who we areWe are the team that built Fi Money, a financial platform used by 3 million+ people across India. Over six years of building and scaling Fi,

Technical Tools

OtherSan Francisco

Who we are

We are the team that built Fi Money, a financial platform used by 3 million+ people across India. Over six years of building and scaling Fi, we became obsessive about one thing that every engineering organisation struggles with: understanding how their engineering teams actually work. Not vanity metrics. Not activity tracking. Real signal: velocity, delivery health, bottlenecks, the gap between what gets planned and what gets shipped.

We built internal tools to solve this for ourselves. Then we realised the problem was universal, the market was early, and nobody had solved it well for the AI era. So we are building it for everyone. We are now a small, focused team building an engineering intelligence platform for modern engineering organisations — and we are expanding into North America for the first time.

Why this role exists

We have a product. We have a founding team that has built at scale. We have early validation. What we do not have yet is a commercial presence in the United States. This role is about building that — from the ground up, with direct access to founders, in the market where our customers are. The person who takes this role will not inherit a playbook. They will write it.

Own all commercial activity in North America.

Pipeline generation, discovery, demos, pilots, negotiation, close. No SDR support, no warm inbound to rely on. Build and activate a genuine network of engineering leaders in the SF Bay Area — VP Engineering, CTO, CPTO at growth-stage and scale-up companies.

In-person relationships, not just LinkedIn connections. Work directly with our co-founders on deal strategy, pricing, ICP definition, and how we position in the market. Show up in the engineering and developer tooling ecosystem — events, communities, conversations — as someone who understands the space, not just someone selling into it.

Feed market intelligence back into the product — what buyers care about, what objections come up, what we should build next. Turn early customers into advocates.

The first ten logos matter more than the next hundred.

4–6 years in B2B SaaS sales with meaningful experience selling to engineering leadership — VP Eng, CTO, CPTO. Not IT. Not procurement. The people who run engineering. A real network in the SF Bay Area tech ecosystem. People who will take your call because they know you, not because you found them on LinkedIn.

Strong outbound instincts. You have built pipeline from zero before. You know what it takes and you are not waiting for someone to hand you a list. Genuine fluency in how engineering teams work. You can talk about developer productivity, delivery metrics, or platform engineering without faking it. Bonus if you have sold developer tooling, DevOps, infrastructure SaaS, or engineering productivity tools.

Early-stage experience. You have worked at a company under 100 people, you know what ambiguity feels like, and you thrive in it rather than despite it. AI-native work habits. You use AI tools to research, prospect, personalise outreach, and move faster. This is not optional for us — it is how our whole team works.

You want to build a market, not manage a territory.

You want your name on the GTM strategy, not just the quota report.

You believe engineering intelligence is a real category — early, underserved, and about to matter enormously as AI changes how software gets built — and you want to be in it before it is obvious.

You want equity that could genuinely matter, not a marginal comp bump at a company where you are employee number 800.

You want founders who sold from the trenches and will be in deals with you, not reviewing your pipeline in a slide once a quarter.

Async intro — three written questions, 20 minutes Interview with our Business Lead - 45 minutes Founder conversation (2 of them) — 45 minutes

Location San Francisco Bay Area preferred — in-person relationship building in the SF tech ecosystem is a core part of this role.

We are open to strong candidates elsewhere in North America but the Bay Area is where our target customers are concentrated and we want someone who can show up.

A little more about the organisation:

We are early. There is no US brand recognition yet, no published case studies, and no established sales motion. We are asking you to help build all of that — which is exactly why the equity and the ownership are real.
If you want safety, a large inbound pipeline, and a mature playbook, we are not the right fit right now and we would rather tell you that upfront than waste both our time.

If you want to be the person who built North America for a company that comes out of one of India's most respected fintech teams, and you believe engineering intelligence is the next category in the developer tools stack — we would very much like to talk.

$120k – $160k • 0.2% – 0.35%