Digital Designer

Everlane’s mission is to make ethical basics accessible to everyone around the world. We’re reimagining the apparel industry and setting a higher standard for transparency and sustainability. At Everlane, we believe that great design improves people’s lives and that every interaction is an opportunity to create a better customer experience.

Come be a part of a growing team of designers, engineers, ecommerce, and product partners passionate about solving increasingly complex customer and business problems. As a Digital Designer / CRO Specialist, you will help shape and optimize Everlane’s digital experience across the customer journey. You’ll combine strong visual and UX design skills with a data-driven approach to conversion rate optimization, using research, experimentation, and analytics to identify opportunities and improve the site experience.

• We’re an extremely collaborative team and work closely with ecommerce, product, engineering, marketing, and creative partners as well as key stakeholders across the organization.
• We participate in cross-team collaborations with data, marketing, CX, and ecommerce teams.
• We put an emphasis on the entire design and optimization process — from strategic definition and research to ideation, prototyping, execution, testing, and analysis.
• We use customer behavior, quantitative data, and qualitative insights to inform design decisions and identify opportunities for improvement.
• We move fast, iterate often, and use testing and learnings to continuously improve the customer experience.
• We commit to continually learning, training, and improving our individual skills and those of our teammates and colleagues.

You might tackle any of the below at Everlane:

• →Design and optimize experiences across Everlane’s customer-facing ecommerce website, including Homepage, Collection Pages, Product Detail Pages, and other key customer touchpoints.
• →Identify opportunities to improve conversion, engagement, and customer experience through a combination of design, analytics, customer insights, and experimentation.
• →Ideate, design, and support the execution of A/B tests and other experimentation initiatives focused on improving conversion and customer behavior.
• →Develop hypotheses based on quantitative and qualitative data and translate insights into actionable design and optimization recommendations.
• →Analyze customer behavior and funnel performance to identify friction points and opportunities across the ecommerce journey.
• →Partner with ecommerce, product, engineering, data, and marketing teams to prioritize and execute CRO initiatives.
• →Design and prototype new experiences, features, and site components with a focus on usability, accessibility, and conversion.
• →Define complex end-to-end UX flows for a variety of touchpoints and user scenarios.
• →Conduct and leverage quantitative and qualitative research, including behavioral analytics, usability testing, and customer feedback.
• →Use experimentation results and performance data to iterate on designs and inform future experiences.
• →Run usability testing to validate designs, test assumptions, and uncover customer pain points.
• →Help build and implement Everlane’s design system while ensuring designs support both brand and business objectives.
• →Contribute to a culture of continuous testing, learning, and optimization across the ecommerce experience.

• Bachelor’s degree or equivalent work experience in a design discipline, including but not limited to Interaction Design, Human-Computer Interaction, Information Architecture, UI/UX, or Graphic Design.
• 3–5 years of experience designing digital products or ecommerce experiences.
• Strong understanding of UX/UI principles and the ability to create thoughtful, visually compelling digital experiences
• Experience with CRO and experimentation platforms such as Contentsquare, Optimizely, Shoplift, Intelligems, or similar tools.
• Experience with conversion rate optimization, A/B testing, experimentation, or data-informed design.
• Ability to translate customer behavior and performance data into actionable design recommendations.
• Experience working cross-functionally with ecommerce, product, engineering, data, and/or marketing teams.
• Proven working knowledge of design and prototyping tools such as Figma, Sketch, InVision, Principle, or Framer.
• Experience with user research and usability testing.
• Understanding of ecommerce metrics and conversion funnels, including CVR, CTR, add-to-cart, checkout progression, and revenue per visit.
• Strong communication and presentation skills, with the ability to clearly articulate design decisions and optimization recommendations.
• Comfortable working in a fast-paced environment and managing multiple projects and priorities.

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• Experience in ecommerce, retail, or consumer-facing technology.
• Experience using analytics and behavioral tools such as Google Analytics, Looker, Contentsquare, or similar platforms.
• Experience with HTML, CSS, and/or JavaScript.
• Experience designing for Shopify or other ecommerce platforms.
• Strong interest in using data and experimentation to balance customer needs, brand, and business performance.