Marketing Operations Specialist (Hybrid, Cluj-Napoca)

We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support.

Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves.

We are looking for a highly skilled and detail-oriented Marketing Operations Specialist to develop, maintain, and optimize our digital marketing initiatives—primarily through CMS development, CRM operation, campaign execution and email template creation. As the subject-matter expert in these areas, you will collaborate with key stakeholders and department heads to deliver pixel-perfect, high-impact marketing campaigns. The ideal candidate has deep expertise in HTML/CSS, solid knowledge of JavaScript, a “developer mindset” that emphasizes precision, is up to date with best practices, experienced with collaborating with marketing strategists, and has a keen eye for design.

• Operate our in-house CRM to build and manage audiences and segmentation logic.
• Build and execute marketing campaigns, ensuring timely and targeted delivery across customer segments.
• Build and test in-platform rewards to ensure error free delivery of marketing activities.

• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines.
• Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.

• Use platforms like SendGrid, Twilio, and Mailjet to build and deliver email and SMS communications aligned with brand and campaign objectives.
• Collaborate with translators and marketing strategists to review campaign copy and assets for suitable use in initiatives while following content best practices to avoid spam flagging.

• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Collaborate with creative teams to translate mock-ups into functional, eye-catching email layouts that maintain brand consistency.          
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance.

• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.

• Maintain a “pixel-perfect” standard, carefully verifying each build or template against mock-ups to ensure accuracy and aesthetic quality.
• Adhere to coding standards, guidelines, and design principles to achieve consistency and brand integrity across all assets.
• Conduct regular reviews of live sites and email campaigns to identify areas for improvement.
• Perform testing (UAT) on larger projects outside of BAU as required

• Contribute to the development of internal tools, processes, and documentation to streamline and standardize workflows.
• Stay current with industry trends, emerging web technologies, and best practices in digital marketing and design.
• Provide feedback and suggestions to the team lead and management on how to enhance and evolve our MarkOps capabilities.

• Bachelor’s degree in computer science, Web Development, Marketing, or a related field (or equivalent work experience).
• 2+ years of experience in front-end development or a similar technical marketing operations role.
• Expert-level proficiency in HTML and CSS, with a strong knowledge of JavaScript.
• Proven track record of building and optimizing web pages and email templates.
• Experienced with collaborating on marketing campaign planning.
• Has proficiency in using CRM platforms to orchestrate the delivery of marketing offers and communications.
• Familiarity with CMS platforms and version control systems (e.g., Git).
• Understanding of email deliverability and cross-client testing is a plus.
• Eye for design, capable of translating mock-ups into pixel-perfect, responsive pages and email templates.
• Ability to adhere to brand guidelines while also proposing improvements where beneficial.
• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Experience working in cross-functional teams, balancing multiple tasks and priorities.
• Analytical mind with a solution-oriented approach to troubleshooting and issue resolution.
• Motivated individual, comfortable with rapid changes.
• Ability to multi-task and meet deadlines all while having a strong attention to detail.
• Ability to travel, when required.
• Hybrid working model (2 days/ week in office)

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience:

• Great employee benefits like 25 days of leave, meal tickets of 40 lei/day, pension coverage, full health and dental coverage for you and dependents, 7Card subscription, learning and development tailored to your career path, travel & wellness allowance, plus lots of fun activities throughout the year
• Support and collaboration, not just within your immediate team, but with broader the organization as well
• An organization that can flex and truly supports work-life balance.

#LI-Hybrid