Senior ABM Manager

United States·RaleighRemoteFulltimesenior

MarketingABM Manager

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Quick Summary

Overview

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions.

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MarketingABM Manager

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

About the Role

~2 min read

ABM Strategy & Planning – Develop and execute multi-year ABM strategies aligned with company revenue goals; identify, prioritize, and tier target accounts based on revenue potential and strategic fit

Campaign Development – Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate with PMM on messaging and sales enablement

6sense & Reachdesk Optimization – Leverage 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel personalized outreach and campaign orchestration

Sales Alignment – Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops that drive continuous improvement

Cross-Functional Leadership – Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success; serve as ABM ambassador across the organization

Performance Management & Optimization – Track ABM metrics (influenced pipeline, win rate, velocity, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion data

Tools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables scalable personalization

Reporting & Insights – Deliver monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholders

Team Development – Build and mentor ABM team members (if applicable); establish best practices and training processes

Requirements

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5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing

Hands-on experience with 6sense – demonstrated proficiency in account selection, intent data analysis, and campaign execution

Hands-on experience with Reachdesk – proven ability to orchestrate multi-channel campaigns and drive personalized outreach at scale

Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact

Strong understanding of B2B sales processes, deal cycles, and customer buying committees

Experience with additional marketing platforms (e.g., Marketo, Salesforce, Sigma)

Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement

Excellent cross-functional collaboration and stakeholder management skills

Ability to translate business objectives into clear marketing strategies and executable plans

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

Experience in technology, SaaS, or enterprise software industries

Familiarity with LinkedIn Sales Navigator, Salesforce, or similar tools

Background in demand generation, product marketing, or field marketing

Knowledge of sales methodologies (MEDDIC, SPIFF, etc.)

Experience managing ABM team members or coordinating across distributed teams

Certification in marketing strategy, ABM, or account management

Track record of building scaled ABM programs from the ground up

Experience integrating 6sense and Reachdesk with marketing automation and CRM platforms

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.