Sr. Manager, Ads Data Platform Lead

Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities.  

The Sr. Manager - Ads Data Platform is a senior individual contributor role, with significant autonomy and technical ownership. This role is responsible for owning and evolving the ads-specific data layer that underpins Fanatics Ads, from strategy through execution. The role defines the data foundations that power audience targeting, contextual solutions, identity, activation, and reporting across onsite and offsite advertising products. It requires deep technical fluency, strong product instincts, and the ability to independently drive complex initiatives across teams. 

This role extends and complements the work of the core FanGraph and owns all Ads-centric data requirements, schemas, taxonomies, and outputs. Acting as a single-threaded owner, the Ads Data Platform Lead ensures Fanatics Ads has a scalable, privacy-forward, and future-proof data strategy. 

This is a high-impact IC role with end-to-end ownership of strategy, roadmap, prioritization, and delivery, operating with minimal oversight and significant influence across Product, Engineering, and partner teams. 

• →Own the Ads Data Platform roadmap, defining the ads-specific data layer that extends FanGraph capabilities and supports onsite and offsite Ads products. 

• →Act as the single-threaded owner for all Ads-centric data requirements, schemas, taxonomies, and downstream outputs. 

• →Lead the evolution of the Ads-centric FanGraph, including identifying, evaluating, and onboarding new data sources to improve audience and contextual depth. 

• →Own Fanatics Ads’ identity strategy, including partner expansion, addressability improvements, and activation readiness. 

• →Own CDP configuration and export pipelines across the Ads ecosystem, ensuring reliable, privacy-safe audience activation to SSPs and other partners. 

• →Define Ads reporting schemas and metric definitions, including delivery and audience insight outputs. 

• →Enable advertiser-facing insights and internal reporting through standardized, scalable data outputs. 

• →Lead the data foundations for Fanatics Ads’ DCR (Dynamic Creative / Data-Driven Creative) offering. 

• 8–12+ years of experience in ads data platforms, ad tech, or large-scale data systems, with clear ownership of complex, cross-functional initiatives