Filevine23d ago

Marketing Operations Lifecycle Specialist

Salt Lake CityFull-timemid

MarketingOtherMarketing OperationsLifecycle Marketing Specialist

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Overview

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows,

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MarketingOtherMarketing OperationsLifecycle Marketing Specialist

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

We are seeking a highly detail-oriented and execution-focused Marketing Operations Lifecycle Specialist to support lead flow, lifecycle management, and conversion optimization across the funnel.

This role sits at the center of marketing execution. You will own the systems and processes that move leads from first touch through sales handoff, ensuring data accuracy, clean routing, and strong conversion performance.

This is a hands-on role focused on building, launching, and optimizing campaigns and lifecycle programs within HubSpot and Salesforce.

Manage lead flow from capture through MQL, SQL, and SAL stages

Execute and optimize lead routing, assignment rules, and handoffs to SDRs and AEs

Support and improve lead scoring models based on behavior and firmographics

Manage list uploads, segmentation, and enrichment processes

Ensure proper lifecycle stage progression and tracking across systems

Build and launch landing pages, forms, and conversion paths in HubSpot

Create and manage emails, nurtures, and automated workflows

Run A/B tests across landing pages, forms, and email campaigns

Continuously optimize conversion rates across key funnel stages

Partner with content and paid teams to ensure campaigns are set up for success

Maintain clean and accurate data across HubSpot and Salesforce

Ensure proper UTM tracking, campaign tagging, and attribution setup

QA forms, workflows, lists, and campaign builds before launch

Monitor and resolve data issues related to lead flow and campaign performance

Document processes and maintain SOPs for lifecycle and campaign execution

Track and report on key funnel metrics (conversion rates, volume, velocity)

Analyze performance of landing pages, emails, and campaigns

Identify opportunities to improve lead quality and conversion efficiency

Support Marketing Ops and RevOps with insights on lifecycle performance

2+ years of experience in marketing operations, lifecycle marketing, or demand generation

Hands-on experience with HubSpot (required) and Salesforce (preferred)

Experience building landing pages, emails, workflows, and forms

Strong understanding of lead lifecycle stages and funnel metrics

Experience with A/B testing and conversion rate optimization

High attention to detail with strong QA discipline

Ability to manage multiple projects and execute quickly

Analytical mindset with ability to turn data into actionable improvements

Listing Details

Posted: April 2, 2026
First seen: April 2, 2026
Last seen: April 26, 2026

Posting Health

Days active: 23
Repost count: 0
Trust Level: 31%
Scored at: April 26, 2026

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Filevine

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Filevine is a cloud-based legal technology company providing case management, document management, and automation tools for law firms and legal departments. [1, 4, 30] It aims to simplify and elevate complex legal work. [5, 19]

Employees

750

Founded

2015

Domain

Jobs

External application · ~5 min on Filevine's site

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