Lead Marketing Manager - UK & Ireland

About the Role

The UKI region represents one of Fivetran’s most strategic growth markets in EMEA. We are looking for a senior regional marketing leader to build a scalable, predictable pipeline engine that fuels enterprise and commercial revenue growth across the UK and Ireland.

We’re seeking a dynamic and strategic marketing leader to own and scale our UK and Ireland regional marketing motion.

As the Lead Marketing Manager, UKI, you will be responsible for building high-quality, predictable pipeline for the regional sales team, with field marketing and demand generation as your primary focus. You will be accountable for regional sourced and influenced pipeline targets, with clear visibility into conversion performance and revenue outcomes.

You will define and execute the UKI go-to-market strategy in alignment with regional revenue targets, territory priorities, and segment strategy. You will develop and execute the UKI marketing strategy in close partnership with Sales leadership, Account Executives, SDRs, Partner teams, ABM, and Global Marketing. This role requires both strategic thinking and hands-on execution. You will own the regional marketing plan end to end, from annual planning and budget allocation through program delivery and pipeline handoff to Sales.

This role demands strong cross-functional alignment, operational discipline, and a clear focus on revenue impact. You will serve as the regional marketing quarterback, ensuring programs are aligned to territory priorities and that follow-up processes are tightly executed.

This is a full-time, hybrid position based out of our London or Dublin offices.

Technologies You’ll Use

• Marketo, Google Suite, Outreach, Salesforce, Looker, Coupa, Jira, webinar and event platforms as required

What You’ll Do

• Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
• Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
• Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
• Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
• Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
• Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
• Develop regional customer stories in partnership with Sales and Customer Success
• Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
• Manage regional budget planning, vendor sourcing, procurement, and program timelines

Skills We’re Looking For

• 6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
• Strong field marketing experience with proven ability to drive measurable pipeline impact
• Deep understanding of demand generation strategy and full-funnel marketing execution
• Experience owning a regional pipeline target
• Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
• Strategic mindset combined with a hands-on execution approach
• Experience working with Salesforce and Marketo or similar tools
• Excellent communication and stakeholder management skills
• Highly organized and able to manage multiple high-priority initiatives simultaneously
• Entrepreneurial spirit and ability to operate independently in a fast-growing environment

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