Product Marketing Manager IV

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Dataface needs a marketing and communications leader who can turn product substance into sustained market attention. This role owns the external narrative around the product across community channels, launch moments, media outreach, events, podcasts, partnerships, and ongoing thought leadership. The job is not to generate generic startup noise. It is to build durable awareness and momentum around something genuinely interesting.

Because Dataface sits at the intersection of analytics, AI, developer workflows, and design, this role must be comfortable shaping messages for multiple audiences without diluting the story. It should connect product launches to a broader point of view about how modern data work should evolve, and ensure the outside world hears that story repeatedly and coherently.

This is a full-time position based out of our Oakland office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

• Develop and own the Dataface narrative across launch materials, community channels, events, press, podcasts, and partner touchpoints.
• Build repeatable launch and post-launch programs that keep momentum going after the initial announcement cycle.
• Identify the right external venues and communities for Dataface, including analytics, developer, data visualization, AI, and product audiences.
• Partner closely with product, design, and engineering leaders to turn real product advances into compelling stories with strong technical credibility.
• Manage media and influencer relationships where useful, while also driving direct-to-community reach through demos, content, and event strategy.
• Help position key team members as credible voices in the broader conversation around BI, AI-assisted analytics, and modern data interfaces.

Skills We’re Looking For

• Strong product or technical marketing background with demonstrated ability to create momentum for ambitious software products.
• Excellent writing and narrative skill, especially for technical products that need both precision and excitement.
• Experience across PR, events, community programs, launch strategy, and thought-leadership content.
• Sharp audience judgment: knowing which stories matter to which communities and how to frame them without losing credibility.
• Ability to move quickly with a small team and create leverage from limited resources.
• A bias toward substance over hype and a good instinct for what is actually newsworthy.

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