GTM & Product Marketing Lead

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.

• Core product positioning and value propositions — the single narrative every region builds on

• Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging

• Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas

• Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs

• Sales enablement: core playbooks and enablement materials used by the entire revenue org

• Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities

• Regional messaging per vertical, per channel

• Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses

• Manage account lists for BD team targeting; campaign prioritization

• Lifecycle and reactivation campaign design, with marketing and sales

• Event planning with Field Marketing and Sales

• Have been knocked down before and gotten back up

• Are resourceful — figure it out with whatever tools exist

• Have strong opinions, defend them, and drop them when proven wrong

• Would rather own targets than a task list

• Run toward ambiguity, not away from it

• Want to work with no-BS people

• Want 9-to-6 and a predictable week

• Confuse ambitious goals with unreasonable ones

• Need priorities to hold still for a quarter

• Take blunt feedback or lost deals personally

• Say — or think — "that's not my job"

• Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office

• Bachelor's degree required

• 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure

• Proven ability to translate technical products into clear commercial narratives

• Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used

• Strong written and verbal communication

• Willing and able to travel up to 20% of the time