Research Executive - Media, Social & Digital Analytics, Global Communications Agency

We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.

We’re a friendly, hard-working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency.

Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.

We provide research counsel daily, delivering on a wide range of research consultative services, including, but not limited to:

• Providing new and existing clients with research, intelligence and analytics that helps them plan cut-through campaigns by exploring and understanding their target audience(s) and stakeholders
• Delivering in-depth analysis of coverage, social conversation and other digital signals to understand the topics and issues that are pertinent to our clients and the campaigns we execute on their behalf
• Using primary research to develop content and thought leadership collateral for our clients to support their business and broader communication efforts
• Developing and implementing measurement and evaluation strategies that allow for programmatic tracking and reporting of campaigns and to demonstrate how PR and communication impact our client’s business 

As a research executive you'll have autonomy to:

• Deliver research, analytics, and insights by analysing social, media, and digital conversations and published research. 
• Translate research findings into actionable recommendations within reporting and analytics deliverables. 
• Be a key resource for the team across media/social analytics, audience understanding, channel performance, and secondary research.
• Support several clients across various industry sectors, with 90% of your time spent on billable work, and the remaining 10% spent on new business and agency initiatives.

Your day to day may include:

• Providing monitoring, conversation analysis and pattern recognition across multiple client accounts
• Delivering social, media, or digital channel reports on a daily, weekly, monthly, or quarterly basis. These reports would be a combination of quantitative inputs (e.g., coverage volumes, message prominence) and contextual reporting (e.g., key findings and implications).
• Supporting with social media and LLM/GEO monitoring programs. These would include both ongoing topics or issues monitoring as well as providing specific / ad-hoc issues and crises support.
• Providing traditional and AI-powered secondary research, supporting new business and client teams by delivering market, competitive & audience intelligence.
• Assisting new business and existing clients in identifying emotive behaviour drivers for target audiences.
• Provide consistent quality, delivering reports that are free from grammatical and quantitative errors and provide valuable insights to clients

• Experience using a variety of analytics and audience tools including, but not limited to, Talkwalker, LexisNexis, GlobalWebIndex, Cision, Stylus, and Statista.

• Has working knowledge of social platform operations (algorithms, available features & analytics, etc).
• Understands the latest social and media platforms trends & roadmaps, and how these impact both content creation and data-driven strategy recommendations.
• Understands best practice metrics for the integrated communications measurement, and the process for setting objective-led benchmarks and KPIs.
• Can independently export data, create reports, and analyse findings using native analytics for Meta platforms, LinkedIn, TikTok and Reddit as well as media monitoring and analytics platforms such as Talkwalker or LexisNexis.
• Can setup dashboards, widgets and export and analyse findings using Talkwalker.
• Can independently use social listening tools to set up search queries, dashboards, widgets and extract data.  
• Experience turning data findings into trends and recommendations for social, earned media and communications strategies.
• Can work to client facing data-led report templates and write clearly and concisely for a senior communications audience (e.g. extract succinct, actionable takeaways from large data sets, draft Do/Don’t/Test & Learn slides).  
• Curiosity to continue learning and development across the above categories, as well as AI.
• Bonus: B2B/ Healthcare background.
• Bonus: influencer marketing experience.
• Bonus: knowledge of paid content creation and analytics across Meta platforms, LinkedIn, TikTok and Reddit.

If this sounds like you, get in touch, we'd love to hear from you!