Martech Lead (Strategy & Operations) - South Bank, QLD

This is the role for someone who genuinely loves the intersection of marketing and technology — and can hold both the strategic view and the operational detail at the same time.

As MarTech Lead (Strategy & Operations), you'll own the global MarTech roadmap for Flight Centre Travel Group's Corporate brands, spanning FCM and Corporate Traveller. That means auditing what we have, identifying what's underperforming or redundant, defining integration requirements, managing vendors, and making sure the tools we invest in actually move commercial needles — CPL, MQL quality, attribution accuracy, conversion velocity.

This is a senior individual contributor role. You're not managing a team, but you are managing accountability. You'll work cross-functionally with Brand, Growth, Lifecycle, Data, Sales, and senior leadership — including the CMO. You'll need to influence without authority and communicate technical complexity in ways that make sense to non-technical stakeholders.

If you've spent your career building MarTech capability in B2B environments and you're ready to own a stack of real scale and commercial consequence, this one's worth a look.

MarTech Strategy & Stack Governance

• →Own the global MarTech roadmap across FCTG Corporate brands
• →Run quarterly and annual stack audits covering performance, utilisation, redundancy, and ROI
• →Identify optimisation opportunities across marketing automation, CRM integrations, analytics, CRO, paid media, and reporting platforms
• →Keep the stack aligned with global B2B marketing strategy and commercial objectives

Integration Leadership & Data Alignment

• →Define integration requirements across marketing, sales, analytics, and data platforms
• →Develop and prioritise the MarTech integration roadmap in partnership with the Data team
• →Translate marketing requirements into clear business and technical briefs
• →Validate integration outputs for data accuracy, attribution integrity, and lifecycle tracking
• →Lead post-integration performance reviews to assess actual business impact

Note: This role defines integration strategy and owns outcomes — it does not build integrations.

Commercial Oversight & Vendor Management

• →Own vendor evaluation, procurement support, and contract renewal processes across the stack
• →Run cost-benefit and ROI modelling for new tools and renewal decisions
• →Identify consolidation opportunities and reduce tool duplication across regions and brands
• →Monitor annual MarTech spend (outside lifecycle platforms, $300-500k range) for cost efficiency
• →Negotiate improved commercial terms where there's opportunity

Adoption, Enablement & Governance

• →Develop governance frameworks, documentation standards, and usage guidelines
• →Lead enablement sessions to drive consistent tool adoption across global marketing teams
• →Monitor utilisation and call out under-performance before it becomes a problem
• →Partner with Product Owners and marketing stakeholders to get the most from existing investment

Performance & ROI Accountability

• →Define success metrics for MarTech investments — CPL, MQL-to-SQL conversion, CAC impact, attribution accuracy, campaign velocity
• →Deliver quarterly ROI reporting and optimisation recommendations to senior stakeholders
• →Stay across emerging MarTech trends and assess buy vs. build decisions with Data and IT

• The stack is audited, rationalised, and performing — with clear evidence of ROI across tools
• Integration requirements are defined clearly and delivered on time, with clean data outputs
• Vendor contracts are managed proactively — no surprises at renewal
• Marketing teams know how to use their tools and are actually using them
• Senior stakeholders get reporting they trust and recommendations they can act on

Essential

• 4 - 6+ years in marketing technology, marketing operations, or digital marketing strategy
• Hands-on experience owning and optimising a MarTech stack in a B2B organisation
• Strong understanding of CRM, marketing automation, attribution models, analytics platforms, and digital performance tools
• Proven experience leading MarTech implementations and integration initiatives
• Experience with vendor evaluations, procurement processes, and commercial negotiations
• Ability to connect technology decisions directly to commercial KPIs — CPL, MQL, SQL, CAC
• Comfortable working cross-functionally with Data and IT teams to define requirements
• A self-starter who operates well with high autonomy and clear accountability

Highly Regarded

• Experience in B2B lead generation environments — travel, professional services, or multi-brand organisations
• Relevant certifications: Salesforce, Marketing Automation, Google Analytics or equivalent
• Familiarity with platforms including Salesforce Account Engagement, StackAdapt, GA4, Power BI, Unbounce, or similar

What you'll Enjoy:

💲An attractive, market-aligned remuneration package that grows with your career, backed by annual salary reviews

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability, regardless of age, race, gender, gender identity or expression, sexual orientation, or veteran status  

🎉Development: Individualised Learning & Development pathway options

🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 500+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym at FCTG HQ

🌞Mental Health: Support and Employee Assistance Program for staff and family

🎉Social: Regular awards nights, social team building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)    

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Apply today to join a world-class team!

Please Note: applications will only be considered by Australian-based candidates who have the right to work without restriction or requiring visa sponsorship. Remote working options are not available for this position.

#LI-CM1#LI-Onsite

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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