Floqast18h ago

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Senior Manager, Marketing

Australia·SydneyFull-timesenior

OtherManager

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Overview

At FloQast, we are redefining how accounting teams operate in an AI-powered world. We help finance leaders move faster, work smarter,

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OtherManager

At FloQast, we are redefining how accounting teams operate in an AI-powered world. We help finance leaders move faster, work smarter, and transform the Close — and we’re scaling rapidly across Australia and New Zealand.

The Senior Manager, Marketing ANZ is responsible for the development and execution of a regional wide marketing strategy, plan, and program that delivers the volume and quality of pipeline contribution required to achieve the company’s overall business objectives for the ANZ region.

This role is focused on driving brand, demand, pull through, and customer advocacy to grow FloQast in key Australia and New Zealand. This role will develop and execute a region-wide marketing strategy and programs that target both prospects and customers to increase customer acquisition, support pipeline growth, and impact revenue.

The role will be responsible for managing and developing the ANZ regional marketing team charged with brand development, region wide thought leadership, public relations, demand generation and customer advocacy.

The role will require a close working relationship and partnership with the regional sales and partner team leads, global marketing team, and other regional managers and vendors to identify, prioritize, and close gaps in performance while proactively exploiting new growth opportunities as they arise.

This role is hybrid based, 3-4 days per week in our Sydney office.

Visa sponsorship is NOT available at this time.

You will lead the field marketing strategy, ensuring marketing investment directly supports regional revenue objectives.

You will:

Develop and execute the integrated field marketing strategy

Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders

Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth

Continuously refine strategy based on performance insights, market dynamics, and sales feedback

Your focus will be ensuring marketing consistently drives awareness, engagement, and pipeline across the region.

You will manage the commercial and operational performance of marketing.

You will:

Manage and allocate the regional field marketing budget

Prioritize investments based on expected pipeline and revenue impact

Track program performance and marketing contribution to pipeline

Provide clear reporting and insights to marketing and sales leadership

This role requires strong commercial ownership and accountability for marketing investment and outcomes.

You will:

Work closely with regional Sales leadership to align marketing strategy with commercial priorities

Develop programs that support account engagement and accelerate deal cycles

Ensure marketing-generated engagement translates into pipeline opportunities

Maintain regular communication with sales leaders on program impact and performance

Your success will be closely tied to the success of the regional sales teams.

Events remain a powerful channel for engaging finance and accounting leaders.

You will:

Define and execute the regional event strategy

Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables

Manage vendors, agencies, and event execution across multiple markets

Ensure events are aligned to pipeline objectives and measurable outcomes

Travel across the region will be required to support key programs.

You will ensure FloQast’s digital presence reflects the needs and success stories of the region.

You will:

Partner with global teams to optimize the regional website experience and buyer journey

Ensure campaigns are supported by relevant localized content and assets

Drive the development of regional customer stories and proof points

Work with Sales and Customer Success to surface compelling customer success stories from the region

Partner with digital agencies to set the strategy

This ensures buyers see clear evidence of FloQast’s success within their market.

You are a self-starter, and passionate about being a strong contributor to a team

You operate well as a team oriented and collaborative member of a matrixed organizational structure

You are self-motivated, energetic and a data-driven marketer with a love of building high performing teams

You thrive in a fast-paced, start-up, goal-oriented business environment

4 year degree or equivalency

Accounting background and experience a plus, but not required

Demonstrated background in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in regional marketing for SaaS based B2B companies

Demonstrated success in managing global-regional demand generation programs using a metric-driven approach and a mindset of continuous optimization

Proven ability to create successful content and campaign materials beyond product collaterals

Strong understanding of digital marketing (PPC, SEO, email, social) fundamentals

Experience managing and developing a team of direct reports

Experience with Salesforce or other CRM tools and with Hubspot or other marketing automation tools highly preferred.

Australia and New Zealand represent one of FloQast’s most important growth opportunities.

Winning in this region requires a strong regional marketing leader who can connect strategy with execution and ensure these markets receive the support needed to succeed.

In this role, you will shape how FloQast engages finance leaders across these markets — driving pipeline growth, strengthening market presence, and supporting the success of every sales team in the region.

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