Wellness Manager

Ensure all wellness spaces (gyms, studios, recovery areas) are best-in-class, consistently maintained, and aligned with Flow’s brand standards.

Continuously improve the physical and experiential design of wellness amenities.

Identify and implement new wellness offerings (e.g. recovery, nutrition, mental wellbeing).

Design and manage a high-quality weekly class schedule across properties.

Recruit, onboard, and manage top-tier instructors from both within the community and the external market.

Maintain consistent class quality, utilization, and experience standards.

Balance free vs. paid offerings to maximize both engagement and revenue.

Build and activate the Fitness, Sports & Wellbeing community within Flow.

Support the creation and growth of Flow Clubs and neighbor-led initiatives.

Partner closely with the Community Engagement Lead and Ambassadors.

Create pathways for residents to participate, lead, and contribute.

Develop and scale wellness-related revenue streams (classes, services, partnerships).

Build partnerships with external wellness providers and brands.

Track and optimize revenue per resident through wellness offerings.

Ensure the wellness vertical contributes meaningfully to ARPU growth.

Concept and execute wellness-driven events and experiences that elevate Flow’s brand in the market.

Position Flow as the leading wellness-focused residential community in Riyadh.

Collaborate with the marketing team to create compelling wellness content and storytelling.

Leverage events, instructors, and community leaders to build brand visibility and credibility.

Activate public-facing wellness experiences (e.g. pop-ups, open classes) to attract new audiences.

Ensure consistency between the wellness experience delivered on-site and the brand presented externally.

Track engagement, attendance, and satisfaction across all wellness initiatives.

Analyze participation trends and continuously improve programming.

Report on key metrics including engagement, revenue, and retention impact.

High and growing participation in wellness classes and clubs.

Strong resident satisfaction and perceived value of wellness offering.

Measurable contribution to:

- Renewal rate.

- Revenue per resident.

- Leasing conversion.

A vibrant, self-sustaining wellness community within Flow.