Growth Lead - Performance Marketing (Yope)

Poland·WarsawRemotelead

OtherPerformance Marketing

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Quick Summary

Key Responsibilities

Build 2–3 stable, predictably scaling growth channels with unit-economics-like predictability. Own and scale our fundamental growth channels: UGC production (including our own content series),

Technical Tools

OtherPerformance Marketing

5–9 years in growth, user acquisition, performance marketing, or product growth.
You're a hands-on growth operator, not a deck reader.
You've built or scaled consumer mobile, social, or mobile-game products.
Strong in paid media, UGC, creator programs, virality, experimentation, and analytics.
You've operated in environments with multi-million / $100M+/year marketing budgets — you understand what that scale actually looks like.
Comfortable operating at game-dev speed: fast testing, aggressive iteration, building systems from first principles.
AI-native mindset: you solve problems by opening Claude and building the tool, not by scheduling 50 meetings.
Exceptional systems thinking plus the ability to find non-standard solutions live, in the moment — not just apply a known playbook.
English at a strong professional level.

Background from Tier-1 game development or high-velocity consumer mobile (e.g. King, Roblox, Epic Games).
Experience with products that reached massive scale, built strong creator/UGC loops, or grew to $100M+ revenue / 100M+ users in the past 5 years.

Responsibilities

~1 min read

→Build 2–3 stable, predictably scaling growth channels with unit-economics-like predictability.
→Own and scale our fundamental growth channels: UGC production (including our own content series), creator/ambassador engines, fandom and community marketing, campus ambassador programs, and multi-channel performance buying.
→Design and run a system that tests thousands of creatives per week — hypotheses, automation, analytics, the full machine.
→Build AI-native identity and workflows into the entire growth team.
→Drive aggressive, compounding growth (think 10x), boosting our organic engine through paid and tactical channels.

You're brilliant — speed of thinking, broad erudition, market sense, and the ability to reason on the fly.
You have genuine growth muscle: you've stood close to where big budgets met explosive growth.
You bring real creativity — the ability to extrapolate and invent, not just execute existing playbooks.
You take ownership from idea to impact and thrive in ambiguity at early stage.
You want to go beyond performance alone and build systems that scale organic, viral, community-driven growth.
You fit a high-intensity, no-toxicity, supportive-but-demanding culture where everyone runs hard and lifts each other.