Product Marketing Manager (Dealpump | Findies)

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.

Findies is scaling through multiple product angles — each with its own audience. Creative output is the single biggest lever on growth and today the single biggest bottleneck.

We are hiring a Creative Marketing Lead to own the creative function across one of product units: set creative strategy, build production processes, develop our team of junior/mid Creative Producers, cross-functionally collaborate with Marketing Designers, and personally drive the thinking that unlocks winning ads on Meta, TikTok, AppLovin, and beyond. 

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  Own creative strategy across one of product angles (Fashion or Beauty) — triggers, hooks, formats, narratives, visual language — and drive the creative roadmap.

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  Build scalable, documented creative production processes from brief to launch (ideation → production → QA → testing → iteration).

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  Personally drive creative thinking on priority angles — you are the most senior creative thinker in the company, and you set the standard.

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  Hire, onboard, and develop junior/mid Creative Producers and Motion Designers; raise the bar of the creative team.

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  Conduct competitor and trend research; distill insights into prioritized creative bets.

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  Own and evolve Findies' internal AI-powered creative pipeline to compress time-to-creative.

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  Set and enforce clear quality and performance standards for all creatives shipped by Findies.

• 2+ years as Creative Marketing Manager / Creative Producer / Creative Strategist in subscription or high-velocity B2C apps.

• Direct ownership of ad performance metrics — you think in win rates, CPI, hold rates, and thumbstop rates.

• Proven track record of creatives scaled to ≥5% Meta win rate, with specific numbers you can cite.

• Hands-on mastery of paid social creative (hooks, pacing, UGC, vertical video, AI-generated formats).

• Hands-on experience with AI creative tools (Claude, Midjourney, Runway, Pika, CapCut AI) and documented workflows.

• Data-driven approach — you argue in metrics, not in taste.

• Leadership: ability to set vision, build process, raise standards, develop people.

• Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs.

• Upper-Intermediate English or higher.

What we offer:

• Remote-first work format with access to Genesis offices in Kyiv and Warsaw.
• Flexible schedule — most of the team works roughly 9:00 to 18:00 for convenient communication.
• Learning and growth opportunities: access to an educational hub, professional communities, workshops, and specialized courses.
• Company-provided equipment when needed.
• Support for private entrepreneurs (Ukraine/Poland): assistance with tax reporting.
• Corporate doctor available in Kyiv and Lviv.
• Medical insurance (USG) for employees in Ukraine after the probation period.
• 20 paid working days of vacation (4 weeks / 28 calendar days).
• Corporate discounts on sports, education, beauty, health, clothing, cleaning, entertainment, and gifts.