Foodsmart1d ago

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USD 120000–140000/yr

Senior Manager, Content & Field Marketing (B2B)

(us)RemoteFull-Timesenior

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Quick Summary

Overview

About Us:Foodsmart is the leading Foodcare platform in the U.S., built to deliver nutrition-driven healthcare at scale. Powered by a national network of Registered Dietitians,

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About the Role

~4 min read

We're looking for a Senior Manager, Content & Events Marketing to build and scale two of the most important growth engines in our B2B business: the content and sales enablement that helps our team win, and the field marketing programs that create meaningful relationships with health plan leaders.

This is an individual contributor, builder's role on a small, high-impact team. You'll help shape how Foodsmart goes to market by building content, sales enablement, and field marketing programs from the ground up. Working closely with our Director of Communications & B2B Marketing and our Sales team, you'll have the autonomy to turn ideas into execution, create programs that generate meaningful customer relationships, and see your impact reflected in pipeline and growth. If you enjoy owning work end to end, thrive in ambiguity, and move quickly without sacrificing quality, you'll thrive here.

Content & sales enablement

Build and maintain the core messaging, thought leadership, and sales enablement assets that position Foodsmart as the leader in foodcare.

Create the materials that help our sales team win: pitch decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to each buyer.

Translate clinical evidence and customer outcomes into clear, compelling messaging that resonates with health plan decision-makers.

Grow and maintain our library of high-value content (benchmark reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with timely, high-impact content throughout the buyer journey.

Continuously identify new ways to improve how we tell our story, generate demand, and enable Sales—bringing new ideas, testing them quickly, and scaling what works.

Events & field marketing

Own the company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that drive pipeline, brand visibility, and customer engagement.

Partner with Sales to develop integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline.

Lead cross-functional event planning and execution, aligning Sales, Marketing, Operations, and Executive stakeholders on timelines, responsibilities, messaging, and event success.

Develop and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, social media, and on-site brand experience.

Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and return on investment.

LinkedIn & social

Own Foodsmart's B2B LinkedIn strategy across the company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline generation.

Support our sales team's social selling efforts, helping them find, engage, and build relationships with the right contacts.

Stand up account-focused paid campaigns as the program grows.

6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a track record of owning programs end to end.

Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing real opportunities, not vanity metrics.

Experience marketing into healthcare, payers, or another complex, enterprise, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer.

An exceptional writer and marketer who can turn clinical evidence, customer outcomes, and business strategy into polished, on-brand content with speed and accuracy.

Hands-on experience with a CRM (Salesforce), a marketing automation platform (HubSpot or similar), and LinkedIn.

Strong writing and program management — you can keep event logistics and content deadlines moving in parallel without dropping either.

Nice to have:

Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care.

Experience working in a fast-moving startup environment where priorities evolve quickly and marketers are expected to own strategy and execution.

A history of building an events engine or field marketing program from scratch.

Comfort setting up light marketing operations: tracking, campaign hygiene, and reporting.

What We Offer

~1 min read

✅ Remote-First Company
✅ Unlimited PTO
✅ Flexible & remote location
✅ Healthcare Coverage (Medical, Dental, Vision)
✅ 401k & bonus
✅ Registered Dietitian Sessions

Foodsmart is an Equal Opportunity Employer. It is our firm policy to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin, citizenship status, religious creed, age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Location & Eligibility

Where is the job

Worldwide

Fully remote, anywhere in the world

Who can apply

Same as job location

Listing Details

Posted: July 28, 2026
First seen: July 28, 2026
Last seen: July 29, 2026

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Days active: 0
Repost count: 0
Trust Level: 87%
Scored at: July 28, 2026

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Foodsmart

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Foodsmart is a telehealth company providing personalized nutrition plans and guidance through registered dietitians, along with tools for meal planning and food delivery, to improve health outcomes.

Employees

750

Founded

2010

Domain

foodsmart.com

Jobs

View 18 jobs

View company profile

Salary

USD 120000–140000

per year