Ecommerce Executive

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

We are looking for an Ecommerce Executive to join the Ecommerce Trading Team. As an Ecommerce Executive you will join an established team of Ecommerce and Digital Marketing experts to support with the rollout and optimisation of onsite content campaigns across the Footasylum Website and App.

The Team

The Ecommerce Trading Team sits within the wider Digital Department and operates out of our Head Office in Rochdale. The Ecommerce Trading Team works very closely with the UX and Digital Delivery teams as well as the Marketing and Merchandising teams. As well as working across the Footasylum Website and App we also work across Footasylum Own Brand Websites.

About You

We are looking for someone who embodies the Footasylum values - Community, Collaborate & Challenge. You will be an expert in UK culture and a brand fanatic.

Along with;

• You will have a strong understanding of Ecommerce and what makes a great customer journey.

• You will be proactive and confident prioritising multiple tasks.

• You will be curious and use data to help inform your decision making.

• You will have strong communication skills and enjoy working with multiple teams.

Responsibilities

• Update and maintain campaign content, web categories, and landing pages in line with trading priorities and brand guidelines.

• Coordinate content refreshes for new launches, campaigns, promotions, and seasonal changes.

• Monitor and improve on-site search performance, analysing search behaviour to identify missed opportunities and drive product discoverability.

• Monitor customer behaviour and propose improvements to enhance user experience.

• Implement strategies to increase traffic, conversion, and average order value.

• Execute online merchandising strategies to maximise conversion and AOV, including product sequencing, category curation, and cross-sell opportunities.

• Work closely with Buying, Merchandising, and Marketing teams to ensure product priorities and stock availability are accurately reflected online.

• Conduct regular website health checks to identify broken links, outdated content, platform issues, and UX barriers.

• Produce weekly trade reports covering sales, traffic, conversion, top-performing categories, and areas for improvement.

• Present insights and recommendations to the wider team to support rapid commercial decision-making.

• Identify trading opportunities using data insights and competitor analysis.

• Conduct competitor analysis to stay updated on market trends and pricing.

Desirable Skills/Experience

• Experience in an ecommerce role, ideally within fashion or a fast-paced retail environment.

• Strong understanding of ecommerce platforms.

• Confident using web analytics tools (e.g., Google Analytics, GA4).

• Confident using Microsoft Excel for data analysis.

• Basic knowledge of SEO principles and onsite merchandising best practice.

• Excellent attention to detail with strong organisational and time-management skills.

• Able to interpret data, extract insights, and communicate findings clearly.

• Proactive mindset with a passion for continuous improvement and delivering best-in-class customer journeys.

Why Footasylum?

We are one of the leading omni-channel retailers across the UK, but more than that we are a brilliant place to work. We value you and your development. We have loads of examples of people moving upwards, across to other departments and given training to excel their personal and professional skills. Our aim is to create a fun environment, where your success is paramount to ours and you are given the right tools, support and platform to achieve your goals.

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you. Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.