Director, Downstream Marketing

Freenome is looking for a strategic, high-energy Director of Downstream Marketing to lead the commercial launch and market expansion of our blood-based cancer screening tests. As the first dedicated downstream leader, you will be the bridge between our breakthrough science and the healthcare providers, systems, and patients we serve.

You will own the go-to-market (GTM) execution, demand generation, and sales enablement strategies that turn our clinical evidence into a market-leading commercial brand.

This role will report to the VP, Marketing and  is a remote or hybrid/onsite role with minimal travel requirements. 

• →Commercial Launch and Campaign Execution: Execute Go-to-Market (GTM) tactics for new products and indications by delivering integrated campaigns and cross-channel collateral and sales enablement tools that translate complex early-detection science into compelling messaging for PCPs and health system stakeholders.
• →Customer acquisition and digital marketing: Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition. Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization. Use data to continuously test, refine, and scale campaigns based on performance.
• →Sales Enablement & Field Support: Partner closely with the Sales and L&D teams to develop high-impact collateral, training modules, and "objection-handling" tools that accelerate the sales cycle.
• →Brand Stewardship: Ensure a consistent, high-integrity brand voice across all physician-facing and patient-facing touchpoints.
• →Market Intelligence: Monitor the competitive landscape (Liquid Biopsy, Cologuard, etc.) to refine our positioning and maintain Freenome’s competitive edge.
• →Agency & Budget Management: Manage external creative and media agencies to deliver high-ROI campaigns while maintaining a disciplined marketing budget.
• →External Stakeholder Relations: Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to cross-functional teams.
• →Provider Marketing & ABM: Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs). Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.
  

• Bachelor’s degree in a business, life sciences, or related field.
• 10+ years of experience in marketing, with at least 5 years specifically in downstream/commercial marketing within the molecular diagnostics, biotech, or medical device space.
• Ability to translate dense clinical data (Sensitivity, Specificity, NPV) into a narrative that a busy physician can understand in 30 seconds.
• Drive to thrive in the "center of the wheel," working across Sales, Medical Affairs, and Product Management to ensure everyone is aligned on the commercial mission.
• Demonstrated data-driven decision making. You don't just "run ads"; you measure conversion rates, CAC (Customer Acquisition Cost), and physician engagement metrics to iterate constantly.
  

• Experience launching a PCP-focused diagnostic test is a significant plus.
• Familiarity with the reimbursement landscape and how it affects downstream adoption.
• MBA or advanced degree in life sciences preferred.