Marketing & Brand Manager (Grounds & Hounds)

Ground & Hounds Coffee Co. | Sunbury, PA
Full-Time | On-Site

Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our new coffee brand, Gounds & Hounds.

This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

• Develop and execute the overall marketing strategy
• Establish marketing goals, campaigns, calendars, and performance metrics
• Lead brand positioning, messaging, voice, and visual identity
• Develop strategies to grow individual brands and product lines
• Oversee social media strategy and content across multiple platforms
• Create and/or oversee graphics, photography, video, reels, and other content
• Develop email marketing and customer retention campaigns
• Oversee website and e-commerce marketing initiatives
• Manage digital advertising and promotional campaigns
• Support product launches, seasonal campaigns, events, and promotions
• Research competitors, customer behavior, and market trends
• Manage marketing vendors, agencies, freelancers, and creative partners

• Degree in Marketing, Business, Communications, Advertising, or a related field required
• 3–5+ years of progressive marketing or brand management experience preferred
• Demonstrated experience developing and executing marketing strategies
• Experience managing brands, product lines, or multiple marketing channels preferred
• Strong social media and digital marketing experience
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Experience with content creation, including graphics, photography, and/or video
• Experience with email marketing, e-commerce, website management, and digital advertising preferred
• Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
• Experience managing marketing vendors or outside agencies is a plus

This position is located at our facility in Sunbury, PA and requires working on-site five days per week. This is NOT a remote or hybrid position.

Candidates must be able to reliably commute to Sunbury, PA.

Fresh Roasted Coffee is a growing specialty coffee roaster and manufacturer based in Sunbury, PA. We produce coffee and tea for our own brands as well as wholesale, private-label, co-packing, and e-commerce customers.

You'll have the opportunity to make a real impact on a growing family of brands and help shape the company's marketing direction as we continue to grow.

If you're ready to take ownership of marketing, build brands, and drive measurable growth, we want to hear from you!