Graduate Digital Marketing Assistant

We have partnered with a Sydney-based digital consultancy that helps businesses grow through online advertising. Their clients range from well-known Australian brands to companies based in the United States, and the work spans the full spectrum of digital advertising channels - Google, Meta, TikTok, programmatic and more. When a business wants more customers, more sales, or more enquiries from their online advertising, this is the team they call.

This is not a creative agency. There are no TV commercials, no brand photoshoots, no social media content calendars. The work here is analytical and strategic - figuring out where a client's advertising budget should go, making sure it is being spent as effectively as possible, and measuring what the results actually mean. It is closer to a consulting environment than a traditional marketing agency, and the people who thrive here reflect that.

The team has grown significantly and is now opening new roles at coordinator level to support a strong pipeline of new clients.

Most people applying for this role will not have worked in digital advertising before, and that is fine. What you are joining is a structured learning environment where the expectation in your first month is simply to absorb - get to know the platforms, understand how the team works, and start building the foundations.

What you need to bring is an analytical mind and a genuine curiosity about data. The day-to-day work involves looking at how advertising campaigns are performing, understanding why the numbers are moving the way they are, and helping to make them better. If that kind of problem-solving appeals to you, the technical knowledge is something this team will teach you.

The role reports to a Senior Digital Manager who works directly in the platforms alongside you every day. You will never be left to figure things out alone.

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  Learn how digital advertising platforms work from the inside - how campaigns are built, how budgets are allocated, and how performance is measured across Google Ads, Meta and TikTok

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  Monitor live campaigns day to day, checking that spend is pacing correctly, that ads are running as intended, and that performance is moving in the right direction

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  Spot anything that looks off - an ad that is spending too much, a campaign that has stopped delivering - and flag it to your manager before it becomes a bigger problem

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  Pull data and contribute to the weekly and monthly reports that go to clients, with support from the broader team

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  Sit in on client meetings alongside your manager and, as your confidence grows, start contributing to those conversations

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  Use third-party advertising tools and platforms as part of your day-to-day work, learning as you go

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  A degree in commerce, marketing, data analytics, mathematics or a related field - or equivalent experience that demonstrates genuine comfort with numbers and analytical thinking

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  Some practical exposure to digital, data or marketing through an internship, university project or relevant work experience - prior experience in digital advertising specifically is not required

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  Working knowledge of Excel or Google Sheets - not advanced, but genuinely comfortable pulling and organising data

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  Strong written and verbal English communication skills; you will be in client-facing situations earlier than you might expect

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  A proactive and accountable approach - someone who flags problems early, follows through, and takes ownership of their work rather than waiting to be told what to do next

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  Genuine enthusiasm for understanding how and why things work, not just reporting that they do

The people who do well in this role share one thing above everything else: they are genuinely curious about data. Not just comfortable with it - curious. When a number moves, they want to know why. When one ad outperforms another, they want to understand the mechanism behind it. That instinct is what this team is looking for, and it is what will make the difference between someone who gets through the learning curve quickly and someone who finds it frustrating.

This role will also suit someone who is patient about how expertise is built. The people who have progressed furthest in this team are the ones who committed to mastering the fundamentals before expecting to lead. Several of them are now in senior positions having started exactly where you would be starting.

• You find it satisfying to dig into data and work out what is actually driving a result

• You are comfortable spending a meaningful part of your day in spreadsheets and reporting tools

• You take accountability seriously - when something goes wrong, your instinct is to flag it and fix it

• You want to build real technical expertise, not just exposure to the industry

• You are drawn primarily to the creative side of marketing - writing copy, designing visuals, building brand identity

• You find working with numbers and data genuinely tedious rather than satisfying

• You are hoping for immediate client-facing responsibility before you have the knowledge to back it up

• You will learn digital advertising from the inside out, working across Google, Meta, TikTok and programmatic channels - a breadth of exposure that most entry-level roles do not offer this early

• Your manager works in the same platforms you do, every day, which means the people teaching you are never removed from the actual work

• The team is multicultural, collaborative and low on hierarchy - questions get answered, knowledge gets shared, and you will never feel like you are on your own with a problem

• There is a clear track record of internal progression; coordinators who have put in the work have moved into executive, manager and senior roles within the business

• You will have access to formal training directly from platform partners including Google and Meta, on top of the day-to-day mentorship from the team

• Real flexibility. Two days in the office, three from home, structured enough to build relationships and learn from the people around you, flexible enough to work in a way that suits your life

Send us your CV and we will be in touch promptly to walk you through the role in more detail.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.