Fullscript
Fullscript3mo ago
CAD 110000–135000/yr

Senior Digital Marketing Manager

CanadaCanada·OttawaFull Timesenior
MarketingOtherMarketing Manager
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Quick Summary

Overview

About Fullscript We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea.

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MarketingOtherMarketing Manager
About Fullscript
 
We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care.
 
That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.
 
We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.
 
This is your invitation.
 
Bring your ideas, your grit, and your care for people.
Join us and shape the future of care.

The Senior Digital Marketing Manager at Fullscript will lead the strategic planning, execution, and optimization of high-impact digital advertising campaigns to drive customer acquisition, retention, and engagement. This senior role will take ownership of the overall digital paid strategy across programmatic, Display Advertising, Paid Search, and Search Engine Marketing (SEM). You will oversee the full lifecycle of digital programs—from planning to performance analysis—working alongside a small team and external agency toward Fullscript’s growth objectives.
 
The ideal candidate is a data-driven and strategic marketing leader who can balance hands-on campaign management with long-term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online.
  • Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels.
  • Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals.
  • Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI.
  • Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns.
  • Client & Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix.
  • Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery.
  • Budget Management: Oversee paid digital budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance.
  • Solid experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
  • Experience in managing $5 million+ in annual paid budgets.
  • Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on SEM, programmatic display, and their roles in customer engagement.
  • Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly.
  • Exceptional analytical skills with the ability to work with large data sets and derive actionable insights.
  • Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results.
  • Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders.
  • Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.
  • Healthcare B2B and B2C experience.
  • Experience and frameworks to apply with A/B testing to refine campaigns and improve results.
  • Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate paid digital program performance.
  • Experience developing and executing marketing strategies for a multi-product platform serving both SMB and Enterprise customers
  • Generous PTO and competitive pay
  • Fullscript’s RRSP match program for financial health
  • Flexible benefits package and workplace wellness program
  • Training budget and company-wide learning initiatives
  • Discount on Fullscript catalog of products
  • Ability to work Wherever You Work Well*
  •  
    Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both 🐶🏡

    Location & Eligibility

    Where is the job
    Ottawa, Canada
    Hybrid — some on-site time required
    Who can apply
    CA
    Listed under
    Canada

    Listing Details

    Posted
    January 29, 2026
    First seen
    April 14, 2026
    Last seen
    April 30, 2026

    Posting Health

    Days active
    16
    Repost count
    0
    Trust Level
    44%
    Scored at
    April 30, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Fullscript

    Fullscript is a healthcare platform founded in 2011 that enables practitioners to prescribe and manage professional-grade supplements, offering tools for personalized treatment plans and patient adherence. It serves healthcare professionals by providing a comprehensive solution for integrative medicine.

    Employees
    750
    Founded
    2011
    View company profile
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    FullscriptSenior Digital Marketing ManagerCAD 110000–135000