G
New
USD 105000–120000/yr

Art Director

United StatesUnited States·LehiFull-timeexecutive
DesignArt Director
2 views0 saves0 applied

Quick Summary

Overview

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware alongside digital services including Gabb Music and Music+.

Technical Tools
DesignArt Director

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

 

About the Role

~1 min read

 

Gabb is hiring an Art Director to own the visual direction of the brand across every place a family meets us — product, packaging, web, social, email, paid media, and retail. You’ll set the creative standard, lead the design team, and turn brand strategy into work that earns parents’ trust on sight.

 

This is a builder’s seat. You’ll define the visual language, build the systems and templates that keep quality high as volume scales, and hold every asset to a high bar — creative that looks unmistakably like Gabb and moves the numbers that matter. You’ll report to the Sr. Director of Marketing & Creative, lead a team of designers, and stay close enough to the work to shape it directly. We’re based in Lehi and work a hybrid schedule, but we’re open to exceptional out-of-state candidates — if you’re remote and right for this role, we want to hear from you.

 

Responsibilities

~1 min read
-Own the visual direction of the Gabb brand across every customer touchpoint; advertising, web, email, social, packaging, retail, and product.
-Develop creative concepts and visual systems, and lead execution for campaigns, product launches, and promotions.
-Hold the line on brand standards. Review and approve assets before they ship, balancing performance goals with brand integrity.
-Lead, mentor, and develop the design team. Set creative standards, workflows, and expectations.
-Build the templates, brand frameworks, and digital asset management that keep work consistent and efficient as volume grows.
-Direct and give feedback on design, motion graphics, and animation.
-Partner across marketing, product, and retail to understand needs, shape creative solutions, and present concepts.
-Manage multiple projects at once against real deadlines and competing priorities.
-Use performance data, testing, and customer feedback to sharpen creative effectiveness across channels.
-Evaluate and adopt AI-powered creative tools and workflows that improve output, following Gabb’s guidelines for responsible AI use.
 
-Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field.
-8+ years of professional design experience, including 2+ years leading creative.
-A strong portfolio showcasing your brand architecture experience across advertising, print, digital, packaging, and retail — work you led from concept through execution.
-Advanced proficiency in Figma and Adobe Creative Suite, plus hands-on use of AI-powered creative tools to improve real output.
-Sharp creative judgment, visual storytelling, and the communication skills to present and sell the work.
-Consumer technology experience.
-Work with family or parenting brands.
-Direct-to-consumer experience — ideally including a brand’s expansion from D2C into traditional retail.
-Knowledge of web design, UX/UI, motion graphics, photography, and content production; familiarity with performance marketing and creative testing.

-A brand steward who protects a visual identity and pushes it forward at the same time.

-A systems thinker who builds the templates, workflows, and standards that let quality scale.

-A hands-on leader who develops a team and stays close enough to the work to elevate it directly.

-Data-aware — you hold creative to a high aesthetic bar and a measurable performance bar.

-Comfortable with autonomy in a fast-moving environment where the roadmap evolves quickly.

-Genuinely interested in Gabb’s mission and the family technology space.

🌎 Mission-driven company protecting kids and making a real difference for families.

🚀 Competitive compensation commensurate with experience.

🏥 Generous insurance coverage (up to 100% of premiums based on tenure).

🫶 401(k) with employer match.

⚖️ Unlimited PTO and flexible scheduling where the role allows.

💰 Stock options.

🐶 Pet insurance.

😎  An energetic, collaborative culture — and the best coworkers around.

Location & Eligibility

Where is the job
Lehi, United States
Hybrid — some on-site time required
Who can apply
US

Listing Details

Posted
June 16, 2026
First seen
June 16, 2026
Last seen
July 11, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
73%
Scored at
June 16, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
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Employees
5
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G
Art DirectorUSD 105000–120000