Gantri
Gantri3mo ago

Director of Marketing (SF/LA/NYC)

United StatesUnited States·San FranciscoRemoteFull-timeexecutive
MarketingMarketing DirectorBrand Marketing
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Quick Summary

Overview

About Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.

Technical Tools
b2b
About
 
Gantri is building the digital manufacturer for design.

We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.

We are entering a defining moment: the launch of Gantri Wireless — a new category of battery-powered, design-forward lighting powered by our proprietary Gantri Helia technology. At the same time, we are scaling Gantri Made, our manufacturing platform for brands and trade partners.

We believe design companies of the future will win not just through products, but through story, systems, and cultural relevance.

This role will shape how Gantri reaches the world.

 
Role

We are hiring a Director of Marketing to drive growth through brand storytelling as we evolve from a design-led DTC company into a category defining brand.

This role sits at the intersection of brand strategy, integrated marketing, creative, and execution.

You will shape the narrative, orchestrate launches, direct agencies and partners, and build the systems that translate attention into awareness, momentum, and long-term brand equity.

This is not a pure creative role, growth role, or project management role, it’s all of the above.

We are looking for someone who combines art and operations — someone with the taste to define how the story should be told and the operating discipline to ensure it shows up consistently across channels.

You will work closely with Product, Sales, Creative, and external partners to make Gantri feel coherent, premium, and culturally relevant.

This role reports directly to the CEO.

  • Define and evolve Gantri’s positioning as we re-position ourselves as the leading lighting brand for the creative class
  • Build a clear messaging architecture across:
  • Consumer
  • B2B Audiences
  • Translate technology and manufacturing innovation into emotionally resonant stories
  • Create repeatable brand systems and messaging frameworks
  • Own Gantri’s integrated marketing strategy across content, social, partnerships, web, launches, and agency execution
  • Ensure all channels reinforce a unified narrative
  • Define marketing operating rhythms and campaign systems
  • Build brand momentum through consistency, sequencing, and execution quality
  • Establish KPIs across both brand and business outcomes
  • Lead brand and go-to-market strategy for launches and strategic initiatives
  • Partner with Creative and Product to create launch narratives and experiences
  • Build repeatable frameworks for launches, drops, partnerships, and campaign moments
  • Ensure launches feel premium, intentional, and culturally relevant
  • Develop partnerships with designers, collaborators, and tastemakers
  • Shape Gantri’s presence across design events, trade shows, and industry moments
  • Direct PR strategy and thought leadership efforts
  • Guide influencer strategy to maintain consistency across channels
  • Lead and direct agency partners across performance, PR, and creative
  • Translate strategy into briefs, campaigns, and execution plans
  • Build internal marketing teams as needed (i.e. email, social, partnerships, etc.)
  • Partner closely with:
  • Creative Director
  • Sales
  • Product
  • Agency partners
  • Ensure all customer and partner touchpoints reinforce a shared story
  • 8–12+ years across brand marketing, integrated marketing, brand strategy, creative strategy, or related disciplines
  • Experience either:
  • Building and scaling a design-forward consumer brand, OR
  • Leading brand strategy / integrated marketing work at a top-tier agency (Red Antler, Collins, Instrument, Wolff Olins, Partners & Spade, Basic/DEPT, Huge, Decade, Playlab, Manual, etc.) with meaningful ownership
  • Strong preference for candidates who combine agency and in-house experience
  • Proven track record helping brands grow through periods of change or category expansion
  • Experience leading launches and integrated campaigns across multiple channels
  • Experience managing and directing external agencies and partners
  • Strong strategic thinking and positioning ability
  • Strong creative judgment and high standards for execution
  • Ability to connect storytelling with measurable outcomes
  • Comfort operating with ambiguity and building systems from scratch
  • Strong operator with bias toward shipping
  • Comfortable in founder-led environments
  • Experience with physical products preferred
  • Category-defining positioning - Gantri’s evolution into the digital manufacturer for design becomes clear, differentiated, and consistently expressed.
     
    Breakthrough launches - Gantri Wireless and future launches feel culturally relevant, premium, and commercially effective.
     
    A marketing engine that compounds - Narrative, partnerships, launches, and channels reinforce one another and create sustained momentum.
     
    Elevated brand relevance - Gantri becomes increasingly embedded in architecture, interiors, and design communities.
     
    Brand + performance working together - Awareness, consideration, engagement, and business outcomes improve together.
     
    Organizational clarity - Creative, Sales, Product, and agency partners operate from one coherent story.
  • Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
  • Be part of a high-impact, design-driven organization creating a new industry.
  • Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
  • Competitive salary, equity, and benefits.
  • Competitive salary and equity
  • Medical, dental and vision insurance
  • 401k
  • Paid vacation days and paid holidays
  • Access to 3D printers for your personal projects
  • Monthly team lunches
  • And much more
  • Location & Eligibility

    Where is the job
    San Francisco, United States
    Remote within one country
    Who can apply
    US
    Listed under
    United States

    Listing Details

    Posted
    February 27, 2026
    First seen
    March 26, 2026
    Last seen
    June 25, 2026

    Posting Health

    Days active
    91
    Repost count
    0
    Trust Level
    39%
    Scored at
    June 26, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Gantri
    Gantri
    lever
    Employees
    125
    Founded
    2016
    View company profile
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    GantriDirector of Marketing (SF/LA/NYC)